X-box-three-six-ty. Already five syllables, buddy. Pay attention. People said that same thing about the 360 when the name was first mentioned, and look what's happening now - the name's considered commonplace now and everybody accepts it. It's not a problem. Not to mention people simply refer to the current system as the "Three-Sixty", so they'll probably just refer to the next as the "Ten-Eighty". Also, "ten-eighty" is the same number of syllables as "three-sixty", but rolls off the tongue much more quickly, since "ten" is shorter than "three". Think about it, man.

and: That "thousand-eighty" problem is very easily fixed with a wonderful thing called marketing. Nobody refers to the 360 as the "x-box three-hundred-sixty". Why? Because it was marketed as the "three-sixty".

The 1080º Snowboarding franchise didn't have trouble being called "one-thousand-eighty" or anything. Why? Because they marketed and labeled it properly. So it wasn't an issue at all.

I understand your trepidation, but seriously. Just think about it and everything you just said makes no sense.

Way to be way behind in the thread.

Again, I didn't say that was the reason they named it that. Nowhere did I say that at all. I'm talking about using that as reasoning behind the story of the name, a marketing reason. I already said - publicly stating that as the reason is pretty bad marketing.

Who is going to publicly state, "Our brand's name was picked purely because we were scared of the competition." Stockholders would hate that. I guarantee you, that's bad publicity. So you don't state that. You push another reason. And the easiest way to go that route from here out would be to continue a scheme into the next generation.

I like that idea. Definitely a possibility, and definitely a good idea. I think that's definitely a good progression from 1080, and would be a perfect fourth system's name, if the Xbox brand goes that far. Good thinking!

Just get over that your idea is stupid already.