No RROD agreed but I got one step further.  No loud fans or disc drives that sound like a shuttle launch, good solid hardware

Game line up - just be as good as this gen and I will be hapy, this has been great

Disagree - the 360 is my favorite gamepad, you can make a revolutionary one optional I want the tradtional stadard one

Agreed xbox 720 is my vote twice as good as the old one..

Yeah they have spent billions and two generations to build the xbox name there is 100% no way that wont be in the new name.  I dont think it will be xbox unlimited or anything cause on the windows side MS is dumping names no more windws Xp or Windows Vista they are going to Windows 7.

I think it will be xbox 720 or maybe xbox 3, though then you got the PS4 issue

Sorry but Xbox 1080 is much to long a name for snappy marketing... no way in hell that will be the name... same for 720... they don´t sound right...

X-Box-ten-eigh-ty... thats five sylablles, far to long... and people would start calling it the thousandeighty... which sounds horrible... try making a appealing comercial with that... no chance... consoles need short names that are easy to remember... if I had any say in it I´d suggest:

X-Brain

Xbox evolution

Xbox 360 reverse + nosegrind

Xbox: Return of the RRod (at least it would prove they have humor)

Pimp-Box

Xball (it hovers over the ground)

PSsucksbox (a little to agressive)

Xii

YBOX then the next one ZBOX, but i think it will have to end there

xbox ∞ (xbi) from 360 to infiniti

XBOX to infinity and beyond (that made be trademarked by disney)

How about 'Im an XBOX'

X-box-three-six-ty. Already five syllables, buddy. Pay attention. People said that same thing about the 360 when the name was first mentioned, and look what's happening now - the name's considered commonplace now and everybody accepts it. It's not a problem. Not to mention people simply refer to the current system as the "Three-Sixty", so they'll probably just refer to the next as the "Ten-Eighty". Also, "ten-eighty" is the same number of syllables as "three-sixty", but rolls off the tongue much more quickly, since "ten" is shorter than "three". Think about it, man.

and: That "thousand-eighty" problem is very easily fixed with a wonderful thing called marketing. Nobody refers to the 360 as the "x-box three-hundred-sixty". Why? Because it was marketed as the "three-sixty".

The 1080º Snowboarding franchise didn't have trouble being called "one-thousand-eighty" or anything. Why? Because they marketed and labeled it properly. So it wasn't an issue at all.

I understand your trepidation, but seriously. Just think about it and everything you just said makes no sense.

Way to be way behind in the thread.

Again, I didn't say that was the reason they named it that. Nowhere did I say that at all. I'm talking about using that as reasoning behind the story of the name, a marketing reason. I already said - publicly stating that as the reason is pretty bad marketing.

Who is going to publicly state, "Our brand's name was picked purely because we were scared of the competition." Stockholders would hate that. I guarantee you, that's bad publicity. So you don't state that. You push another reason. And the easiest way to go that route from here out would be to continue a scheme into the next generation.

I like that idea. Definitely a possibility, and definitely a good idea. I think that's definitely a good progression from 1080, and would be a perfect fourth system's name, if the Xbox brand goes that far. Good thinking!

As they get accused of copying Ninty, they should call it:
Xbox: Revolution
an evolution of the 360 circle thing.

Just get over that your idea is stupid already.