I have a chuckle at all the anti-PS3 folks ranting on about what Sony "needs to do", to "win". Sony doesn't need to win anything. What they need to do is make money, and the PS3 is on target to recoup its development costs, albeit not in a phenominal Nintendo-esque manner. Also, they need to keep the PlayStation brand strong, and their 1st party games go a long way toward that goal. Anyone who thinks they can "beat" Nintendo at this point is a lunatic. I'm pretty sure that doesn't include the Sony higher-ups.

All this guy is saying is that Sony will remain committed to producing quality games for their consumers. Good for them. They'll cut the price when they can, because, yep... they like money. Anyone who thinks they don't know what they're doing needs to, say... get a business degree (or just a clue)?

I think that Sony may have made some poor choices in the PS3's design, making it a bit more powerful than its competition, at the expense of it being a bit too costly to really compete easily, but at this point all they can do is live with it, and do a good job with what they have. They're doing a decent job at just that. Love them or hate them, they treat their customers and employees well (certainly better than Nintendo seems to, by all accounts), and they do a decent job pleasing their stockholders, despite Nintendo's awesome recent goodness.

@theprof00 Amen xD

For the most part, I wholeheartedly agree with you.  But if Hiraz is going to say about Nintendo...

"...cannot allow Nintendo run off alone..."

...he should do something to concretely help hardware sales such as a pricedrop.  Like I said earlier there are some highly potential exclusive titles coming the PS3's way, but a $50 (for example) pricedrop is $50 the consumer knows he will save on the hardware.  My personal philosophy is that if you are going to complain, try to find a solution.  Maybe the up coming games are the solution.  I just think a pricedrop would be more appropriate given in association to his comments.

Kaz, make up your mind. Is the PS3 a multimedia device or a gaming machine. You flip flop more often than an American politician.

Truth is, he's scared for his job. Shareholders are going to throw him out if he can't get Sony to gain solid ground.

Sadly, I don't think he is.

OT: At first, I thought this was a really stupid comment by Hirai because they 'ran off alone' last gen.  But after thinking about it, I don't believe he meant it as a slight to Nintendo.  I think he was saying that they need to build on their strengths and that will put them in a better position to be viable competition to Nintendo (yes, they're competing, get over it).

Although I agree with you that price is an important issue, there is a drastic difference to a consumer between a system that launches at a price and a system that hits that same price 3 to 4 years down the road. The early-adopter mindset ("I want to own something before anyone else does") really helps to push a lot of people to buy something at a higher price, and will push someone to buy a system for $300 when they would only buy it for $200 if it wasn't new.

Beyond that, people are generally (far) more likely to buy something that their friend (or friends) has than a product where they don't know anyone who owns it. If the PS3 was more popular and it dropped in price people would be far more likely to buy it as it becomes affordable to them ... In other words the higher price initially makes the system less desireable, and since the system is less desireable it sees lower sales at any price.

Kaz my firend, take an example from Nintendo, and that's not to talk much and bring on your games :)

With all that we're getting this holiday, however, we already have "the games".

The sad part is, from reading your posts, I figured you were my nephew's age, 15. I didnt realize you're a year older than me. That's just... wow.

Sony will keep on doing as they are, it was their vanity that got them into the mess they are in this generation, why they lost Japan to Nintendo. 2009 is proving up to be an excellent year for the Wii, with lots of more "core" games and M titles coming out for it.

It really is patehtic to see someone your age making such unintelligent generalizations. Knock it off.

Why drop price when you are going to sell a butt load anyway?  They could use the extra bucks in their pocket this Christmas.  Next fiscal year when they have more profitable hardware(or at least less loss leading hardware) and sales tend to lag anyway would be a better time to stimulate interest.  It's the holiday season so the interest is already there. 

People say that $400 is alot to spend on a console but my mother bought me a playstation even though the N64 was cheaper because that's what I wanted. That $400 could have gone a lot farther then than it would today. I guess most people just aren't thinking about inflation.

So what do they plan on doing to stop Nintendo? I don't think there is anything they can do.