Yeah,  I am sure Sony did not expect that, I am sure they thought they would sold more PS3's now and less blu Ray movies.

Moore has a point. They build a strategy of focusing on Europe and NA, just look at their FPS heavy lineup. Its obvious that the games they're releasing, with the few exceptions like Blue Dragon, are targeted towards Western tastes. So they built a strategy and its working out as they expected it to be, they're doing well in US and ok in Europe and bad in Japan.

Sony on the other hand built a strategy focusing on all 3 regions or at least a strategy built on the idea that they will dominate in all 3 regions. However, instead the 3 pillars of their strategy are all falling down. Where they are in Japan now vs where their strategy and business model for Japan says they should be are nowhere near close. Same can be said for US and to a lesser degree Europe.

So is MS doing bad in Japan? Yes. Did they expect to dominate? No. Did Sony expect to be doing bad? Heck no. That is what he means by relative strategy.

Way to deflect the heat off of the 360's poor sales performance in Japan Moore. Now that is the interview of a spin master right there. Instead of asking questions that may make his company look poor, he instead focuses on his direct competition and tries to make them look bad.

Spin master? That maybe true but, the facts support what he is saying. The 360 is doing terrible in Japan, but its sales are better than the X-box sales in Japan at the same point an increasing. The PS2 sold three times as many systems at this point Japan. When you have Sony diehards looking towards HSG to turn things around you KNOW Sony is doing badly. MS was expected to finish a distant 3rd in Japan and you know what they are in a distant 3rd. PS3 was supposed to be in first. Its a very distant second place. At this point there is more of a chance of the 360 catching the PS3 in Japan than the PS3 catching the Wii. We all know that barring an massive miracle, the 360 won't catch the PS3 in Japan.

I don't agree. I think Sony will make profits in Japan over time. The Wii has so much ground due to the innovation of the wii and the mini games. It seems the japanese have gone wild over the Wii.

I think the PS3 will, as Sony knows it's own market and I'm sure will know how to cater and advertise to Japan, where as MS have alot to learn in Japan. I'm not worried about Sony in Japan, they'll pull thru, Atleast they are a miliion now, prolly 2 more yrs and MS can get there :P

Truisms:

• 360 sales is less than PS3 sales in Japan in the same timeframe.
• 360 is selling better than the original Xbox in Japan in the same timeframe.
• PS3 is selling less than PS2 sales in Japan in the same timeframe.
• Wii is selling better than the Gamecube in Japan in the same timeframe.
• Wii is selling better than the PS3 in Japan in the same timeframe.
• Wii is selling better than the 360 in Japan in the same timeframe.

Irrefutable facts to-this-day.

While Moore's comments do come across as humorous, considering the 360's performance in Japan, I don't think anyone expected the 360 to be anything but number three in Japan as far as the home consoles go, but Sony has been dominant for two gens over there, and to have them fall so far, so fast, has been a surprise, the PS3 is not selling even remotely well only doing about twice as many sales as the 360, and will likely never be able to catch up to the Wii in Japan, this is very damaging to the PS3's chances since it isn't doing that well in NA or Europe either.

I doubt it. The PS3 is doing worse in Japan that it is in any other territory. The PS3 can be bought for just over $400 in Japan. They taking the biggest hardware loss in what was their second most dominant region. Worse yet, they aren't getting much in the way of sofware sales either. The PS3 has more of a chance of being proftible in the Europe/PAL region. With the much higher prices in the EU, Sony was most likely breaking even or making a small profit off the PS3 at launch. This greatly contrasts with the situation in Japan. They took the heaviest losses and they have the smallest user base, the PS3 is peforming better in the US and Europe, to pull software revenue from.

LOL. He's the man to teach Sony about Japanese market...

Actually, I think Peter Moore would be a good person to listen to ...

He has been in charge of the Dreamcast, XBox and XBox 360 which have all performed poorly in Japan but not because there was lack of effort; of all people in the world he is well aware that a handful of games or an advertizing campaign will not shift the japaneese public to buy a product that they have rejected.