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Forums - Sales Discussion - The Blu Ray is not crashing and burning thread

Its simply because some people want Blu-Ray to fail because it associated with the PS3 or because they feel it isn't a significant improvement over DVD.

I don't see any reason to hate a media format. An actual format war can at least justify hating one or the other because it prevents either one from taking off, but hating Blu-Ray now is not that different from hating DVD when VHS came out.

On the practical end of things, PC's will really start to take advantage of Blu-Rays in the next 5-10 years for storage, pirating (yes, pirating really does speed up format adoption), and eventually games.

Blu-Ray will not take over as fast as DVD did, but it will reach a 50% market share within the next 5-7 years, maybe even less if this holiday goes really well for Blu.



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blu ray gettin better



TheBigFatJ said:
xenophon13 said:

According to Home Media Research compiled by the Redhill Group, it appears that Blu-ray sales are actually quite solid for the year, and up 300 percent year-on-year from 2007.

 

For the longest time BD sales were measured in percentages compared to itself or HD DVD.  When they were selling hundreds or thousands of units (compared to millions of DVDs), they would say, "BD sales are 250% of HD-DVD".  That way they didn't have to admit how badly the discs were selling.

If they were selling good, I gaurantee you you'd see real numbers, not relative numbers from other numbers you don't know.  The point of relative numbers like that is to fool people into thinking sales are good when those people don't even know what the baseline is. 

How can you judge relative sales without knowing the baseline?

The fact is that BD sales are not picking up as expected and people are looking for answers.  The answers seem to be:

(1) HD downloads are gaining popularity faster than BD

(2) Price -- BDs are too expensive even though BD players have finally reached mass market pricing ($199)

(3) Quality -- DVDs have good enough quality that most people think they're HD already or don't see the difference between DVD and BD

The bottom line is that joe average consumer doesn't care about BD the way he cared about DVD.

lol, the NPD sees things differently. Use the link and scroll down.

http://www.nxtbook.com/nxtbooks/questex/hom781146BLP/#/4

Pie Chart shows:

48.7% - DVD Purchases

21.3% - DVD/Movie Rental

17% - movie ticket sales

12.3% - TV DVD Purchases

0.7% - digital media purchasing and rentals

 

So based off that digital media is far from hurting the physical media market. Blu-ray has taken 8% of DVD's market share which is about 4% which is significantly higher then digital's 0.7%.

 

 

 



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