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Forums - Sales Discussion - Haze out did GTAIV PS3 this week in US

SpartanFX on 29 May 2008
BKK2 said:
gebx said:
Anyone know how much it cost to develop Haze? or how many sales i'll take for Ubisoft to break even?

It doesn't answer your question (and it's unlikely Ubisoft would reveal the answers in any detail), but they were expecting to take in €25m from Haze over fiscal 08-09:

At the same time, in order to take into account the postponed release date for Haze™, Ubisoft has raised its 2008-09 sales target to approximately€1 billion, compared with the previously-announced forecast of around€975 million. The Group is maintaining its target for current operating income before stock options to represent at least 11% of sales.

MCV

 

so it means around 500,000 copies ,,,,my guess was  close,,,I think it will definitly reach that target.

 



 

 

 

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brute on 29 May 2008
Aj_habfan said:
I never saw any advertisments... hmm...

Legs will be horrible though, it won't reach a million.

it has had alot of advertising so far



tag:"reviews only matter for the real hardcore gamer"

PooperScooper on 29 May 2008

1 week of haze = 67% of Lairs sales... LOL



SpartanFX on 29 May 2008
PooperScooper said:
1 week of haze First 3 days of haze= 67% of Lairs sales... LOL

fixed it for you ;)



 

 

 

fuegonian on 29 May 2008

I wont be suprised if this makes it to a Million sales WW...

This is the first game to compete with Nintendo inhouse titles advertising budget wise in Australia. (Yes i basing my prediction on '0.2%' of the WW market)

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BKK2 on 29 May 2008
SpartanFX said:
BKK2 said:
gebx said:
Anyone know how much it cost to develop Haze? or how many sales i'll take for Ubisoft to break even?

It doesn't answer your question (and it's unlikely Ubisoft would reveal the answers in any detail), but they were expecting to take in €25m from Haze over fiscal 08-09:

At the same time, in order to take into account the postponed release date for Haze™, Ubisoft has raised its 2008-09 sales target to approximately€1 billion, compared with the previously-announced forecast of around€975 million. The Group is maintaining its target for current operating income before stock options to represent at least 11% of sales.

MCV

 

so it means around 500,000 copies ,,,,my guess was close,,,I think it will definitly reach that target.

 


What they expect to take from it doesn't really tell us how many they need to break even without knowing how much it cost to develop and market etc.

Anyway, they'll need to sell far more than 500,000 to bring in €25m. They receive far less than the actual retail price, plus a weak dollar means they get even less in Euros from NA sales.

That's not to say they can't break even off of 500,000 copies, it's just that it's impossible to know. 



brute on 29 May 2008
fuegonian said:
I wont be suprised if this makes it to a Million sales WW...

This is the first game to compete with Nintendo inhouse titles advertising budget wise in Australia. (Yes i basing my prediction on '0.2%' of the WW market)

(The quote button is just down the right)

yeah the game has been getting alot of advertising



tag:"reviews only matter for the real hardcore gamer"

smbu2000 on 29 May 2008
SpartanFX said:
gebx said:
Anyone know how much it cost to develop Haze? or how many sales i'll take for Ubisoft to break even?

i think 500,000 copies is a safe bet

but free radical said in one of their haze interviews (from 3 months ago )that they will enver do Exclusive again,,they said multiplat from now on.


Well I thought Haze was only a timed exlclusive, right? Isn't it coming out for the 360 later this year?

I really am surprised to see Haze outselling GTAIV on the PS3 though. That's like wow! I wonder what'll happen with next weeks sales. Will Haze stay #1 for the PS3 on the NA charts? 




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Munkeh111 on 29 May 2008

@ smbu maybe, it is an exclusive, but there are strong rumours that it is coming to 360 later this year

OT: positive Haze user reviews should help its sales somewhat, which is why I think it can make 750k ww



Munkeh111 on 29 May 2008

Also, Lair lacks others data