Nvidia’s CEO coming out saying it’s not Generative AI but is “content control Generative AI” has to be the most hilarious, out of touch nonsense reaction yet

I think the artistic argument holds, if you keep in mind how many times artists have had to comply with the direction an out-of-touch suit told pointed them to.

Some higher up at Capcom signed off on this, even though the best they could do was make her look like one of those AI porn ads with that generic looking same-y face.

I would not be able to tell that the image on the right was Grace. And I have seen images of her face model.
I don't have any issues with how it handles backgrounds. Perhaps mainly because I haven't gotten past how terrible most of the faces look to me.

I like Max's take on this

We don't need to speculate who said "higher up at Capcom" is. It is Jun Takeuchi. He's the one who gave the statement in the Nvidia release. And he was the Executive Producer of Resident Evil 9, and every RE game since and including 7. He has also worked as a game artist in various different capacities. 

Also, DLSS was supposed to save performance, and DLSS 5 was running in 2x RTX 5090, one of those just for it.

It's incredible what they are trying to do here.

I think the AI bubble is going to pop even sooner than I expected, acionists must be desperate that companies NEED to try to justify the billions spent on it.

The reaction to this is huge, if Nvidia flops with it the whole AI industry can fall apart this year already, once people hate AI and even the big ones fail, everyone will be quick to bail out.

I don't think Nvidia can step back on it, they will have to try to justify it in any way possible, but if its dialed back to appear more natural while still resulting in performance loses, how can they even save it?

I wonder how this will unfold, can Nvidia really succeed with it? If they can we are literally cooked beyond anything I ever imagined, but it also really can be the first step to the bubble popping too.

Takeuchi answers to Capcom's CEO (who ordered him to restructure RE7), the COO, and the aproval of the majority of their board of directors, which he is a part of.
A Capcom partnership with Nvidia is likely going to be decided at the top level.

Regardless, if this decision had originated from someone like him, that would be even more concerning.

Golf courses or factories being bad for the environment too doesn't change the fact that AI also is. 

As someone who lives in the suburbs of a major city, I'm already inhaling car smog a lot of the time, but that doesn't mean that I should just say "fuck it" and become a pack a day smoker as well cos "I'm already damaging my lungs".

I would be surprised if this was a decision that any individual made unilaterally.

But also it forces a question, whose intent is the real artistic intent of a collectively-produced product, especially one which inherits decisions from predecessor media? Even if the CEO unilaterally ordered Takeuchi to work with Nvidia on DLSS 5's proof of concept, Takeuchi does have authority over the specific implementation of that cooperation, and he is also involved in the process of artistic decisions as the executive producer of the title. He also could have chosen to not give a statement, or to give a less glowing statement than he did if he opposed the decision. 

Does any single person at Capcom "own" the artistic intent of Resident Evil? 

Yeah I don't imagine this partnership was one single person's call.

The responsibility of producing something for this collaboration fell on his plate though. Don't know if he agreed with it or not. Or if the decision was made before they fully understood what the results would end up being. But let's say he wasn't a fan of any of the results this technology produced for Grace. What are his options?

Moving to call off the partnership may be an expensive breach of contract, yielding a fine and the loss of however much Nvidia paid them.
Not wanting his name associated with it would put someone else on the chopping block instead. And it would likely need to be someone that had responsibility over it, and liked the end result. (Otherwise what's the point?)
Although I would assume it's likely that Takeuchi at some point agreed to this deal. But hard to say, not knowing exactly how things work there.

Though it's interesting to think about where the artistic intent of Resident Evil comes from.
In some big gaming companies, a lot of decisions go through a long chain of aproval, which has been attributed to why it can take so much time to get anything done. And also why games some times have key decisions that are seemingly made by people that don't play video games.

There's also the question of how many people are involved in designing that specific thing. It may be the collaborative work of several artists, who in turn referenced different writers. (Grace being the child of a previosuly established character could have dictated some of her appearance, etc)

And the result of that AI center is someone on these forums with an awful picture of Link cumming out of his baseball hat. Why are we paying for this shit?  I don't think a Golf Course is making tech impossibly expensive. Because football sized buildings are sure worth it for a 5 second video of trump taking a shit on protestors. 

This is not the reason, because none of this is going to data centers. Online AI services are the reason, not this.

Obviously this is still work in progress. I'm not sure if there's been an official statement, but I'd be really surprised if this ended up requiring two GPUs, or even a top-tier GPU. This will probably end up saving performance compared to brute-forcing a similar result, so if all goes well, it'll effectively boost progress by some amount of time.