I actually think the PS2 was them still asserting their dominance, PS3 was them over confident and similar PS5 is them now feeling extra secure in their dominance after the PS4. Even if not through hardware ratio, just through ecosystem and revenue.

But I agree broadly that Sonys issues is more related to the industry as a whole, ballooning costs, the promise of live service jackpot etc

I was always hoping Marlboro would make a console

How many championships could they win with it?

I'm gonna throw a curveball here but...

Probably Tesla

No. We're past that point in this industry. We will see Amazon still try and push Luna for the moment. Apple collect cash on the App Store games. Google will probably take another stab at it in another way sometime in the future. Hardware does not generate profit and in the era of digital taking over and streaming what is even the point? Valve is as close as we will get but they are aiming for a niche market not a mass appeal one.


Microsoft did not enter console gaming to be about gaming. Their entire goal with the original Xbox. 360. XBO were the same. They even said it each one of those generations. They wanted Xbox to be the all in one entertainment hub. Early 2000s everyone chased that. 360 had Windows XP Media Center built in the beginning. First to get Netflix on a console. TBH this was Sony's goal as well with their first 3 consoles. We don't live in that era anymore where it makes sense to chase that.

For the Final Fantasy fans. 

Agree with Leynos. I'll bet some tech giant will take a sort of stab at this in the future (e.g. Stadia). Maybe not directly with a straight-forward home console strategy, but something adjacent or semi-complimentary. And, of course, it will burn billions before being sunset.

Apple, Tencent, Nvidia.... maybe even Sega? could all attempt it.

Hardware generates profits if you are NVidia or TSMC or Apple and faceroll all the trillions of your market cap to your opponents. :D

Unless Steam actually manages to carve out a niche, the time of dedicated consoles is going to be stagnant for the time being. Younger generations are all about mobile and free PC games, and the economic situation is not that good for many to afford a 500$ box (plus subscriptions, plus 80$ games...) every 6 years.