By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales - Chris Dring: PS5 sales in the UK during November was down 29% pre-black friday year on year. Nintendo consoles up 41% year-on-year.

Sephiran said:
The UK is the biggest European market for PS, its not possible that sales are down 57 % year on year in the UK during November and PS5 breaking the sales record for console sales in November in Europe at the same time.

Is that a fact? Genuine question. Since France, Spain and Germany come to my mind immediately.

As VGChartz estimates for November go:

Luckily, Sony's traditionally going to provide new shipment data soon. Maybe even some days before the end of December.

We'll see.

In support of VGChartz though, the European market in general seems to be as difficult to estimate these days as is Asia.

Which I find very, very unfortunate, that there's such a patchwork collection of data a quarter through the 21st century already.



Around the Network

The numbers look like this:

Outside Black Friday, PS5 unit sales were down 57 % year on year in the UK during November, while Black Friday sales were up 16 % year on year vs Black friday 2024. All in all those aren't numbers that show that the PS5 had any sort of record month, even though total sales didn't decline 57 % year on year during November for PS5 in the UK.



Something to consider is that it was up for Black Friday week and that isn't included in the data for November this year or last year so if that was included it would be way smaller than 57%. It was also doing very well in Spain in November so Europe as a whole mainly comes down to which of the two it's closer to in general though this could mean the PS5 didn't actually break the record since it being nearly down 60% for most of November in the UK is rough and makes me wonder what sales will be like once the price returns to normal or god forbid increases again.

Last edited by Norion - 8 hours ago

The major sales will have come after the discounts started November 21st. If this doesn't include BF (the 28th) then it covers the date up to what? The 22nd? I believe tracking ends on a Satuday. Barely any of the period where PS5 was heavily discounted is accounted for in this data. All it shows is that prior to the discounts PS5 was heavily down in the early part of November.

If BF week accounts for 75% of all November sale and was up 16% YoY, then this 57% YoY decrease for November changes to a 2% YoY Decrease with BF included, VGChartz period includes Black Friday.

The period of November prior to the PS5 discounts is practically irrelevant.

Applying this to the rest of Europe would also be premature, we know from Spain numbers that the PS5 was doing very well there.

Last edited by Zippy6 - 10 hours ago

I wouldn’t call UK the biggest market for Sony, I can see Germany being bigger than UK for the PS5.

Very bizarre data considering the dates for the report.

I would wait until Sony reveals their financials to see how off…. Or lot is VGC



Around the Network

But now we know the truth, the discounts was never about trying to supercharge growth, it was all about preventing sales from falling of a cliff. If the discounts lead to PS5 having a small decline or stagnant sales in Europe, without discounts the sales would be failling down a cliff.

PS5 can still be happy that they have built a massive captive audience on PS5 in Europe that only plays games like EA Sports FC, because the numbers still show that Switch 2 will have enormous issues in Europe. But PS5 can only keep on selling good numbers in Europe by constant price cuts the coming years, which will hit their profit margins hard. So no one will get by easily the coming years from the heavily declining console market.



@Sephiran

There are way too many factors to be included here.

Just for the sake of relativity alone: in PS4's 5th November, it was on sale for 199€. While the Pro came bundled with even RDR2 for 399€.

These results of the PS5 (which we have to examine again once shipment data arrives) are nothing but incredible solely compared to PS4's 5th November.

And I claim that, if Sony would have been able to, that their initial pricing strategy for the PS5 gen after release has been scrapped multiple times. Unfortunately.



We will have to wait for data from Sony to see where the PS5 is, but maybe the PS5 is selling more in the rest of the world than in the traditional countries. I'm sure Sony will ship over 90 million PS5s by the end of December.



Sephiran said:

But now we know the truth, the discounts was never about trying to supercharge growth, it was all about preventing sales from falling of a cliff. If the discounts lead to PS5 having a small decline or stagnant sales in Europe, without discounts the sales would be failling down a cliff.

PS5 can still be happy that they have built a massive captive audience on PS5 in Europe that only plays games like EA Sports FC, because the numbers still show that Switch 2 will have enormous issues in Europe. But PS5 can only keep on selling good numbers in Europe by constant price cuts the coming years, which will hit their profit margins hard. So no one will get by easily the coming years from the heavily declining console market.

Didn't PS5 Pro launch early November last year? That would of definitely offset what otherwise would of been a natural declining point for the system. 



Otter said:

Didn't PS5 Pro launch early November last year? That would of definitely offset what otherwise would of been a natural declining point for the system. 

PS5 Pro launched November 7th, however PS5 Pro was only 26% of total PS5 sales during November last year