There is nothing wrong with that phrase per se, and I can guarantee you that if Disney hadn't messed with Star Wars, Marvel, and Indiana Jones, nobody would have even noticed that phrase; but their actions afterwards came to prove that that was actually a declaration of intent. They have not been subtle about it. At all.

First, I'll admit ignorance about where she wore that shirt before your response; still, some of that article comes off as reflexive hand-waving.  The reason JRPGFan's rebuttal feels largely correct is it's such an obvious play on words with regards to her job.  Let's say for the sake of argument that it breaks 50/50: she wore the shirt for this specific event while also admitting it corresponded to her general outlook on the franchise.  Cool.

Both in your response and some of the other posts since my first comment, it's genuinely baffling how some people are approaching this situation.  You understand the type of specialized fandom Star Wars has cultivated since its OG release, right?  If concepts like midi-chlorians can whip hardcore fans into paroxysms of rage, despite how well it thematically tracks with Episode I's exploration of symbiotic relationships, why do you think KK's stupid gender name-game would be ignored?

If there were a Nike campaign that said "force is male" there would.be hell to pay by the media and SJW. 

There is a group of people who are just massive hypocrites, and middle America sees it.  

They are a company looking for profit. 

It's also not the job of the movie stars to be voicing their viewpoints.

"Republicans buy sneakers" (or something to that effect. Some people are smart enough to avoid politics because they understand business.

I'd point out they're also smart enough to see through some of the arguments being made on this thread, such as the "It's not cancel culture when we do it" attitude some people are showing towards Brie Larson, and the "Politics should be kept out of movies... unless it's making an argument I agree with in which case politics should absolutely be in a movie as much as possible" line that others are taking.

100% agreed.  

Disney and those they've been pandering too:
'Hey, we see you built this great thing. We'll take it from here. You're no longer needed, or welcome for that matter. Beat it. Get lost. (Insert slur here).'
Also them:
'Hey, why doesn't anyone like and buy the thing anymore?'

Reminds me of the snow-white actress who literally told an entire group of people to **** off before launch, claiming she didn't need them... then was later crying when her movie bombed.  Funny thing about treating people like trash or deplorables...  they go somewhere else.