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Forums - Sales Discussion - Famitsu Sales: Week 10, 2024 (Mar 04 - Mar 10)

This is supposed to be the year PS5 takes over and profits from Switch not having much cards left to play...the chatter around Switch 2 really isn't slowing down the sales.
Glad they are taking their time to launch it. Games take so much time to make these days, i'd rather have a console launch 6-8 months later but have a killer first year than have a situation like PS5/Xbox where there is still troubles in the release calendar.



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CosmicSex said:

This is a very poor take IMO because the PS5 sales are still above PS4 sales when aligned. Then again maybe you think the PS4 was also 'unpopular'.  The situation in Japan is unique.  But I think calling PS5 unpopular is disingenuous.  Xbox is not popular in Japan.  Also, I don't agree with the idea that Switch can only do well if someone else is seen as unpopular.  Switch can be selling well and PS5 can still be outpacing the PS4 and doing well at the same time.

The hardware selling as well as the PS3/PS4, yes, but...

https://www.pushsquare.com/news/2023/02/japanese-ps5-hardware-may-be-being-sent-overseas-explaining-soft-software-sales

How many of these are staying in Japan, really?



 

 

 

 

 

kenjab said:
Bofferbrauer2 said:

Anyone knows what are the current prices of the PS5 and Xbox consoles in Japan?

PS5:  ¥60,478
PS5D: ¥49,478

XBSX: ¥59,978
XBSS: ¥37,978

So the PS5 and XSX are practically the same price, but the series S is considerably cheaper than the discless PS5.

Might be one of the reasons why the Xbox is selling comparatively good right now



haxxiy said:
CosmicSex said:

This is a very poor take IMO because the PS5 sales are still above PS4 sales when aligned. Then again maybe you think the PS4 was also 'unpopular'.  The situation in Japan is unique.  But I think calling PS5 unpopular is disingenuous.  Xbox is not popular in Japan.  Also, I don't agree with the idea that Switch can only do well if someone else is seen as unpopular.  Switch can be selling well and PS5 can still be outpacing the PS4 and doing well at the same time.

The hardware selling as well as the PS3/PS4, yes, but...

https://www.pushsquare.com/news/2023/02/japanese-ps5-hardware-may-be-being-sent-overseas-explaining-soft-software-sales

How many of these are staying in Japan, really?

This is odd because you could say the same thing is happening to Switch.  If Switch really is that popular wouldn't it be the prime target of exports?  Wouldn't that in and of itself be able to explain its sales retention? 



Aidman said:

Today The Nintendo Switch has officially beaten the Gameboy in Japan not shipment but really sold more!

Almost but not yet.

GB 32.47

SW 32.34



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CosmicSex said:

This is odd because you could say the same thing is happening to Switch.  If Switch really is that popular wouldn't it be the prime target of exports?  Wouldn't that in and of itself be able to explain its sales retention? 

Not sure how popular the Switch is in China, but it's possible, yeah.

Still, proportionally the impact should be much greater for the PS5 since it already sells way less in Japan, and it launched with a weakening yen and supply constraints that favored scalpers.



 

 

 

 

 

CosmicSex said:
archbrix said:

Frankly, I think that Switch is highly benefiting from the fact that the PS5 is just not very popular in the region. Switch is in its 8th year, all of the big guns have already been fired, it's hitting its saturation point already and the system's successor is arriving soon. And yet, the PS5 just can't get any traction against it in Japan despite the aforementioned circumstances. Playstation 5 and its games are pretty expensive by comparison, but it's doing just fine elsewhere in the world.

I can only imagine how poor PS5 sales are going to be next year in Japan against Switch 2.

This is a very poor take IMO because the PS5 sales are still above PS4 sales when aligned. Then again maybe you think the PS4 was also 'unpopular'.  The situation in Japan is unique.  But I think calling PS5 unpopular is disingenuous.  Xbox is not popular in Japan.  Also, I don't agree with the idea that Switch can only do well if someone else is seen as unpopular.  Switch can be selling well and PS5 can still be outpacing the PS4 and doing well at the same time.

Except that the PS5 is not doing well at the same time. 

No, the PS4 wasn't as "unpopular"; it was up against WiiU and 3DS, with the successful latter only about 3 years old when PS4 launched and the handheld had plenty of room to grow, with big games still to arrive.  So the PS4 had a fight on its hands and still managed its respective sales.  The Switch, on the other hand, is 7 years old now, has already played its biggest cards and the new system comes out in a year... and the PS5 still can't beat its sales for more than a week or two here or there - sometimes even when big games come out for it. 

And as others have pointed out, unlike PS4, some of those PS5 sales are not accurate for the region due to exporting.  What does it matter whether you can say the same thing about Switch?  Switch's sales numbers aren't a problem in that regard because, unlike PS5, sales are still great for its age and saturation point when factoring in exporting.

And sugarcoating the physical PS5 software sales with the "digital now being higher" argument only helps so much.  We're not just talking Switch beating PS5 on the top 30 physical charts, but dominating it.  That is bad no matter how you spin it for a console just coming off of its peak year up against one that it is being succeeded in a year, with years-old evergreens still outpacing much of PS5's new stuff weekly.

Do you really expect PS5 to be able to keep pace with PS4 aligned once Switch 2 arrives?  Now should be the time we see the bigger PS5 numbers because there is little chance that's going to happen next year in Japan.



CosmicSex said:
haxxiy said:

The hardware selling as well as the PS3/PS4, yes, but...

https://www.pushsquare.com/news/2023/02/japanese-ps5-hardware-may-be-being-sent-overseas-explaining-soft-software-sales

How many of these are staying in Japan, really?

This is odd because you could say the same thing is happening to Switch.  If Switch really is that popular wouldn't it be the prime target of exports?  Wouldn't that in and of itself be able to explain its sales retention? 

Switch has far more exports than PS5, it has been the case since its release in 2017. My first Switch was indeed Japanese. It's one of the reasons for Switch relatively weak ROW in comparison with Sony brand 

The case is even with higher exports in absolute numbers an humongous number of Switch units stays in Japan, probably not the case for Playstation 



Chicho said:
Aidman said:

Today The Nintendo Switch has officially beaten the Gameboy in Japan not shipment but really sold more!

Almost but not yet.

GB 32.47

SW 32.34

indeed thanks for the correction. Now we need 2 to 3 weeks ^_^



IcaroRibeiro said:

Switch has far more exports than PS5, it has been the case since its release in 2017. My first Switch was indeed Japanese. It's one of the reasons for Switch relatively weak ROW in comparison with Sony brand 

The case is even with higher exports in absolute numbers an humongous number of Switch units stays in Japan, probably not the case for Playstation 

It would be great if some consulting firm conducted a study in that regard. The hardware actually in Japan could be more like 28m and 3m for the Switch and the PS5 respectively for all we know.

A 10-20% smaller market would make more sense not only software-wise but also considering PC growth and their demographic decline since the 90s and the 00s. Japan's market was already waaay more saturated than the US and Europe so I doubt it grew more in relative terms.