CosmicSex said: What does Nintendo actually get by hiding digital sales? I mean they already do good on the Physical Charts. This only servers to provide less complete chart information which I don't see a beneficial unless I am missing something here. |
The correct question to ask is what does Nintendo gain by providing confidential information to a sales tracker that deliberately distorts the reality of the market by using revenue instead of unit sales as their measurement.
It used to be that NPD released top 20 software charts for the month in unit sales and without combining SKUs, meaning that the same game could appear multiple times in the top 20 if it sold well enough on more than one console. For the top 10 games, NPD even provided unit sales rounded to the nearest thousand.
With the DS and Wii Nintendo was so successful that their games occupied the majority of spots on the published software charts. This pissed off AAA third party publishers a lot; they wanted to have more presence, so eventually NPD caved in - because video game publishers are the ones who pay for their full reports and it looks good for shareholders when games chart high - and changed the methodology to combined SKUs for their public software charts to push exclusive games down the list. Later on Minecraft pissed off AAA publishers in a similar way, because it was annoying that an indie game continued to chart while almost all of the big budget productions had a good launch month and then vanished from the charts; NPD reacted to this by moving to revenue-based charts.
If NPD/Circana would still be as transparent nowadays as they used to be - they also published hardware unit sales for all consoles - then I could understand why someone would take issue with Nintendo and a few others not providing digital sales information. But the way Circana runs their business, it's clear that an accurate representation of the market is not their goal, but rather pleasing their biggest clients.
There's no video game publisher as open with their sales data as Nintendo. They provide a lot of information on a quarterly basis regardless of the results being good or bad. Most other publishers don't give updates at all, or if they do, they only mention their success stories. Capcom is the next best company after Nintendo when it comes to publicizing their sales data, but positive examples are really rare in this business.
Legend11 correctly predicted that GTA IV will outsell Super Smash Bros. Brawl. I was wrong.