Atleast she is very open about it and in less than 100 days we will know more :)

Atleast she is very open about it and in less than 100 days we will know more :)

JRPGfan said:
If your losing that much money on each console sale..... why even bother trying to sell large amounts anymore? Why kickstart a new generation? |
Imo, she's trying to keep Xbox console player retention as best as she can for the remainder of this generation. Phil dramatically raising GP pricing and completely abandoning console exclusives led to Xbox losing millions of GP subs and a lot of players questioning the future of the Xbox console and if it's even worth spending anymore money on the platform.
Asha lowering Game Pass pricing to bring sub numbers back up, returning to console exclusives to get the current console playerbase excited for the future, and therefore, getting them to spend again will help somewhat in bringing revenue numbers back up.
The remainder of this gen is a lost cause. They're not gonna try to increase console marketshare, because they can't. Matthew Ball, the new Xbox CSO, believes this shortage will continue for another 2 and a half years, and until Helix releases, the best they can do is get the current console playerbase excited for the future so they can return/stay subscribed, and/or purchase games in the Xbox ecosystem to stop the bleeding. Having a LE X25 console is another thing to get console players excited for the future, but we know that thing is gonna be STUPID limited in supply lol.
Last edited by G2ThaUNiT - 5 hours ago
You called down the thunder, now reap the whirlwind
| konnichiwa said: Atleast she is very open about it and in less than 100 days we will know more :) |
Definitely! Which is a breath of fresh air. Even Matthew Ball came out quickly to address some misinformation on an interview he did regarding in-game ads.
Something the old guard would NEVER have done.
This is not correct:
— Matthew Ball (@ballmatthew) June 12, 2026
• In the interview, I am asked about a comment I made before being hired at XBOX, then state that I was only 10 days into the role, and that I am not stating the company's plans or beliefs
• What I do say is that ads should be used to offer more affordable…

You called down the thunder, now reap the whirlwind








G2ThaUNiT said:
Definitely! Which is a breath of fresh air. Even Matthew Ball came out quickly to address some misinformation on an interview he did regarding in-game ads. Something the old guard would NEVER have done.
|
There have been talks about an ad tier of Game Pass for a year or 2 at this point. Unlike TV shows/movies/music having ads play during the middle of playing a game can be very disruptive. Maybe have it play 2-3 minutes of ads when you first open a game?
VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news, as well as posting random gaming content. Follow me on Bluesky.
I post and adjust the VGChartz hardware estimates, with help from Machina.
Writer of the Sales Comparison | Monthly Hardware Breakdown | Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.
Hmm, I've never heard of this news site before. Need to subscribe to read the article.
New XBOX CEO plans to focus on new entries to beloved franchises like Halo, Fallout, and Elder Scrolls.
— KAMI (@Okami13_) June 12, 2026
• Fallout and Elder Scrolls are two particular areas of focus
• Microsoft CEO and CFO have approved plans to spend more on top-tier games in the coming fiscal year… pic.twitter.com/d0VPUgIkuR

You called down the thunder, now reap the whirlwind
| G2ThaUNiT said: Hmm, I've never heard of this news site before. Need to subscribe to read the article.
|
I'm guessing she puts Obsidian and maybe even an assistance studio like Eidos Montreal on Fallout 5 or a New Vegas like Fallout game right away instead of letting Bethesda wait until TES releases in probably 2028 or 2029 to even start Fallout 5, with release being like 2034 in that scenario. They need big moneymakers and they need them fast, and Avowed and Outer Worlds 2 both performed under Xbox expectations, it's just good business to put Obsidian on Fallout when their last Fallout game sold like 12m and Fallout itself has since grown significantly in popularity with 4 reportedly selling over 30 million since it released. The rumored and leaked Fallout 3 remake will be out within a year probably, which can hold people off until Obsidian can get their Fallout finished.

