Atleast she is very open about it and in less than 100 days we will know more :)

After seeing the Direct and MP reveal, what's your hype for E-Day? | |||
| Already pre-ordered for e... | 2 | 100.00% | |
| Be there day one at the games launch | 0 | 0% | |
| Waiting to see how reviews look | 0 | 0% | |
| May pick it up on sale | 0 | 0% | |
| Still not interested (booooo) | 0 | 0% | |
| Total: | 2 | ||
Atleast she is very open about it and in less than 100 days we will know more :)

JRPGfan said:
If your losing that much money on each console sale..... why even bother trying to sell large amounts anymore? Why kickstart a new generation? |
Imo, she's trying to keep Xbox console player retention as best as she can for the remainder of this generation. Phil dramatically raising GP pricing and completely abandoning console exclusives led to Xbox losing millions of GP subs and a lot of players questioning the future of the Xbox console and if it's even worth spending anymore money on the platform.
Asha lowering Game Pass pricing to bring sub numbers back up, returning to console exclusives to get the current console playerbase excited for the future, and therefore, getting them to spend again will help somewhat in bringing revenue numbers back up.
The remainder of this gen is a lost cause. They're not gonna try to increase console marketshare, because they can't. Matthew Ball, the new Xbox CSO, believes this shortage will continue for another 2 and a half years, and until Helix releases, the best they can do is get the current console playerbase excited for the future so they can return/stay subscribed, and/or purchase games in the Xbox ecosystem to stop the bleeding. Having a LE X25 console is another thing to get console players excited for the future, but we know that thing is gonna be STUPID limited in supply lol.
Last edited by G2ThaUNiT - on 12 June 2026
You called down the thunder, now reap the whirlwind
| konnichiwa said: Atleast she is very open about it and in less than 100 days we will know more :) |
Definitely! Which is a breath of fresh air. Even Matthew Ball came out quickly to address some misinformation on an interview he did regarding in-game ads.
Something the old guard would NEVER have done.
This is not correct:
— Matthew Ball (@ballmatthew) June 12, 2026
• In the interview, I am asked about a comment I made before being hired at XBOX, then state that I was only 10 days into the role, and that I am not stating the company's plans or beliefs
• What I do say is that ads should be used to offer more affordable…

You called down the thunder, now reap the whirlwind








G2ThaUNiT said:
Definitely! Which is a breath of fresh air. Even Matthew Ball came out quickly to address some misinformation on an interview he did regarding in-game ads. Something the old guard would NEVER have done.
|
There have been talks about an ad tier of Game Pass for a year or 2 at this point. Unlike TV shows/movies/music having ads play during the middle of playing a game can be very disruptive. Maybe have it play 2-3 minutes of ads when you first open a game?
VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news, as well as posting random gaming content. Follow me on Bluesky.
I post and adjust the VGChartz hardware estimates, with help from Machina.
Writer of the Sales Comparison | Monthly Hardware Breakdown | Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.
Hmm, I've never heard of this news site before. Need to subscribe to read the article.
New XBOX CEO plans to focus on new entries to beloved franchises like Halo, Fallout, and Elder Scrolls.
— KAMI (@Okami13_) June 12, 2026
• Fallout and Elder Scrolls are two particular areas of focus
• Microsoft CEO and CFO have approved plans to spend more on top-tier games in the coming fiscal year… pic.twitter.com/d0VPUgIkuR

You called down the thunder, now reap the whirlwind
| G2ThaUNiT said: Hmm, I've never heard of this news site before. Need to subscribe to read the article.
|
I'm guessing she puts Obsidian and maybe even an assistance studio like Eidos Montreal on Fallout 5 or a New Vegas like Fallout game right away instead of letting Bethesda wait until TES releases in probably 2028 or 2029 to even start Fallout 5, with release being like 2034 in that scenario. They need big moneymakers and they need them fast, and Avowed and Outer Worlds 2 both performed under Xbox expectations, it's just good business to put Obsidian on Fallout when their last Fallout game sold like 12m and Fallout itself has since grown significantly in popularity with 4 reportedly selling over 30 million since it released. The rumored and leaked Fallout 3 remake will be out within a year probably, which can hold people off until Obsidian can get their Fallout finished.


It would be so interesting if in North America and the global market in general that Xbox Series X/S supply can't meet demand. The demand has been pretty low the last few years, but confidence in XBOX could change that.
And we'll see if Project Helix is coming out Holiday 2027, but costs are certainly going to make that tough. Asha wants something financially appealing. $900 or more for Helix won't be.
Lifetime Sales Predictions
Switch: 159 million (was 73 million, then 96 million, then 113 million, then 125 million, then 144 million, then 151 million, then 156 million, then 161 million)
PS5: 116 million (was 105 million, then 115 million, then 122 million)
Xbox Series X/S: 38 million (was 60 million, then 67 million, then 57 million. then 48 million. then 40 million)
Switch 2: 120 million (was 116 million)
PS4: 120 mil (was 100 then 130 million, then 122 million) Xbox One: 51 mil (was 50 then 55 mil)
3DS: 75.5 mil (was 73, then 77 million)
"Let go your earthly tether, enter the void, empty and become wind." - Guru Laghima
Big grain of salt on this one considering the source, but a ResetEra user claims they have a friend who works for Compulsion Games and that they received notification that Compulsion is closing as part of the layoffs. Guess South of Midnight wasn't very successful if true, Asha and her new team must not have been happy with the sales or Gamepass numbers for it. If true, hopefully the only studio closure, with others only being hit with rounds of layoffs.
Last edited by shikamaru317 - on 13 June 2026

| shikamaru317 said: Big grain of salt on this one considering the source, but a ResetEra user claims they have a friend who works for Compulsion Games and that they received notification that Compulsion is closing as part of the layoffs. Guess South of Midnight wasn't very successful if true, Asha and her new team must not have been happy with the sales or Gamepass numbers for it. If true, hopefully the only studio closure, with others only being hit with rounds of layoffs. |
"Inside Xbox's margin crush" - Jez Corden article ( https://www.windowscentral.com/gaming/xbox/inside-xboxs-margin-crush )
names games that underperformed expectations / flopped:
"Avowed,
Keeper,
Kiln,
South of Midnight,
Hellblade 2,
Forza Motorsport,
The Outer Worlds 2,
Minecraft Legends,
Ninja Gaiden 4,
Minecraft Earth,
Bleeding Edge,
Battletoads,
Towerborne,
Ara: History Untold,
and "among others".
"
Jez Corden claims he heard that from his sources.
Honestly yes, if "We happy few" and "South of Midnight" did poorly... and Contrast (their first game) was like a 60 metacritic game...
I could see Compulsion Games being in the line of fire.
This studio has been around since 2009.
It has made 3 games since, that all basically did poorly.
I feel like having 17+ years to prove yourself is long enough tbh.
JRPGfan said:
"Inside Xbox's margin crush" - Jez Corden article ( https://www.windowscentral.com/gaming/xbox/inside-xboxs-margin-crush ) |
Makes sense, most of these we already knew underperformed. The only new info here is Ara: History Untold and Ninja Gaiden 4 underperforming I believe, the rest of these we have already heard underperformed.
Only 1st party studio that worked on one of these that I could see fully closing is Compulsion, We Happy Few and South of Midnight did both underperform afterall. As for the rest:
The bulk of the layoffs will probably just be "skimming the fat" off the top of most studios honestly, excess developers she thinks are doing more harm than good in a speeding up development time vs salary scenario. AAA development in particular has grown rather bloated over time, what was once 50-100 devs in AAA in the early 2000's grew to 100-200 by 2010, 200-300 by 2020, and now more like 250-400 at most AAA studios. Middle management is often oversized and gum up the works contradicting one another, asking the grunts to work on various different features they want at once instead of just doing them one at a time, focus split all over the place slowing everything up. We heard about that exact thing happening at Undead Labs in fact, so if Undead hadn't already been sorted out under Phil and Sarah, I'm sure that Asha will. 343/Halo Studios is another we have heard alot of bad things about in terms of development there, Asha will definitely need to get them in order for their next mainline Halo they are currently working on.
Last edited by shikamaru317 - on 13 June 2026
