Obviously not buying from them would be the best option, but we all know that's not going to happen. So instead of relying on the customers to somehow do a dogecoin level of unity, companies could strike back with a plan instead of just biting their thumb.
Why would the "companies strike back"? If scalpers are buying up all available stock the companies have made their money and the scalpers have now assumed the risk of an item not selling at a profit.
Personally I got away from day one console purchases back in the PS2 era with the exception of the Switch, Wii, and WiiU. Bought the PS2 once the slim version came out. Bought the PS3 off Ebay with extra controllers and lots of games for way less than MSRP (used is risky but that PS3 is still kicking). The PS4s (I've bought 3 ) I've bought new but long after they were readily available at retail. Since I couldn't find a PS5 and my Vader PS4 bit the dust i bought a PS4Pro used. When the PS5 is a normal sight in retail I'll probably wait for a Black Friday sale and buy one for the kids and maybe one for me. Personally I will not pay scalper prices, hell I don't even like paying full MSRP.
Bruh plz use common sense, research or at least read before giving an opinion. Companies sell their consoles at a loss, Microsoft hasn't been able to profit from the hardware alone, Sony only starts to profit after a while, and Nintendo sold some at a loss as well in the past. The reason they do this is to create a bigger userbase, it's a strategical loss. They can recoup the loss by selling software, subscription service, etc. It was said that Sony needed to sell 10 games per console to recoup the loss back in the PS3 era. The reason for this being the PS3 sold at a huge loss. So with that in mind, obviously companies aren't fond of scalpers either. Not only does it limit the userbase, but it also stays untouched. Scalpers aren't making companies money, in fact the company are only losing money. Plus if people buy from the scalpers, that's extra potential money gone that could have gone to their games.
Revenue does not equal profit. You can have the highest revenue in the world, but your company could still be failing.