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The best way to beat them (as a consumer) is to get to know someone at a local store. Make friends with a manager, or employee. Then, when that thing is about to launch, they will likely give you a heads up etc. Failing that, you can always just pester a local store relentlessly until the person in charge gets so sick of you, they make sure you get what you want. Either way, you win. The scalper loses.

The key though, is to avoid online shopping at all costs.