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Forums - Nintendo - Nintendo Releases Some Interesting Demographic (Adults > Kids) And Software Breakdowns

90s-2000s pop culture was a lot harder and teenage culture/early 20s culture was a lot more rooted in "being cool". So I think that was a factor too, though Nintendo didn't do themselves any favors with stuff like the GameCube being purple right when Barney The Dinosaur was associated with all things kiddie and meanwhile "kids" are all about Eminem and 50 Cent. 

I do remember friends I grew up with who were all part of the NES generation and crazy for Nintendo then, wouldn't dare touch a GameCube or GBA by the early 2000s and I remember being really vexed by that. It was all about the PS2 or Halo.

I think that has eased, the music industry doesn't drive or define all pop culture and no one cares if you're wearing brand sneakers or a t-shirt or jeans anymore. I think this generation of teenagers and early 20 somethings have more latitude in enjoying things they want to enjoy. So if you enjoy Super Mario or Spider Man or Batman or Zelda as a kid and you still like those things at age 21 ... no one really bats an eyelash anymore.

But Nintendo also does a way better job today of marketing to 20 year olds and the Switch looks "cool" design wise, it doesn't look like a toy if you don't want it to.



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That spike at 21 is 100% people faking their age, though.

I wonder if the smaller spikes at 31 and 41 are people being really bad at maths and miscalculating?

Edit - or just choosing round years as their fake year of birth. So 2000, 1990, 1980...

Last edited by haxxiy - on 05 November 2021

 

 

 

 

 

Mnementh said:
Norion said:

Something this shows is there are still not that many people above the age of 50 into video games but by the 2040's all age brackets except 70+ will have grown up with them so that'll change before much longer. Also kids are now pretty likely to grow up having at least one parent into video games which will help foster connections.

Doing stuff the parents do is soooo uncool, so kids in the future will read a book while their parents want to play Mario Kart with them.

Or instead of games like Mario Kart, visual novels will become a massive phenomenon among the youth.

RolStoppable said:
Norion said:

Something this shows is there are still not that many people above the age of 50 into video games but by the 2040's all age brackets except 70+ will have grown up with them so that'll change before much longer. Also kids are now pretty likely to grow up having at least one parent into video games which will help foster connections.

Indeed, there's nothing special to this because it's actually just natural progression. People who grew up with the NES are around 40 years old now, the Atari generation isn't much older.

During the GameCube era, it was already the case that the average age of GC owners was above 20, at least after the first couple of years or so when such a stat was published by Nintendo. The prevailing thought that Nintendo console owners are mostly kids is nothing more than a result of PR work of Nintendo's competitors against Nintendo. Likewise, the idea that Sega and later Sony got older people to play video games is an illusion because they were just taking from the pools of gamers that were already created by Atari and Nintendo before, and these gamers were going to get older just like everyone else.

As for the software breakdown, there's nothing special about it either. A growing number of third parties putting more effort into their Switch games results in higher sales for third party games. It's not a revelation that quality and marketing matter for game sales.

The release date of the NES does coincide well with the rapid decline that begins in the early 40's. Atari had impact but Nintendo really did a ton for getting Americans and Japanese people into video games back in the 80's. 



There's nothing wrong with marketing to 20-year-olds. They are your lead demographic and buy more games than probably just about any other group.

Nintendo's actual fanbase is more this today:

Than this

But this isn't just a marketing thing. It's continual successive generations of Nintendo fans (NES - SNES - N64 - GCN - Wii - Wii U) era progressively getting older but still maintaining their fandom for the product for one. It's also general societal change, today it's just fine to still like the same things you did when you were younger and large scale shifts in pop culture in general ... see also: success of comic book movies. 



I agree the audience is mainly adults now but is this data from Nintendo account ages? If so it is 100% skewed by kids faking their age



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Really interesting data. Wished they would publish this stuff more often.



TheWalrusCaesar said:

I agree the audience is mainly adults now but is this data from Nintendo account ages? If so it is 100% skewed by kids faking their age

Or all have faking age ( Steam, Sony, Microsoft, Nintendo) or none.

You can´t assume only in Nintendo Store have faking and another is the true master race 20-30 something.

Do you have any data or information or piece of journalism that support your claim?

Or is only based on your head? 

The information we have it´s this, the Switch focus on former gamers, old gamer, and new gamers of the Nintendo system - 20-40- this the initial ads targets. 

The first research confirms this trend

And now the second only comproved 

Last edited by Agente42 - on 05 November 2021

PDF said:
Agente42 said:

Or all have faking age ( Steam, Sony, Microsoft, Nintendo) or none.

You can´t assume only in Nintendo Store have faking and another is the true master race 20-30 something.

Do you have any data or information or piece of journalism that support your claim?

Or is only based on your head? 

The information we have it´s this, the Switch focus on former gamers, old gamer, and new gamers of the Nintendo system - 20-40- this the initial ads targets. 

The first research confirms this trend

And now the second only comproved 

Calm down, he wasn't attacking Nintendo. You don't need research to come to the conclusion that a decent amount of people lie on their accounts to void any age restrictions. I and every kid I knew did this when we were underage, I am sure it happens across the board for Steam, MSFT, Sony, ect... 

Let alone this would be kinda hard to prove or disprove as you need people to admit to lying and I doubt anyone is seriously looking into it. There are numerous reported stories where kids used their parents credit card without their consent, while that is likely very rare in comparison, it's not hard to imagine kids just simply lying about their age on their account.

It also makes sense why 21 sees such a spike. You don't need to do any math if you choose the year 2000 as a birth year because you know it's over 18. I bet a ton of people select 2000 as the birth year because who cares if you are selecting the right year, as long as it's over 18. I think I have done that a few times even though I am well over 21 now.

That being said, I don't think the data is 100% skewed and the trendlines are most likely accurate. 

Yeah no this. Again I said the audiences were mostly accurate, just skewed because a large amount of kids will put adult ages so their arent any restrictions on their accounts. This is extremely common among most who make accounts at that age. It had absolutely nothing to do with the console war shit, yes Im sure the Xbox & Sony have equally skewed data lmfao



PDF said:
Agente42 said:

Or all have faking age ( Steam, Sony, Microsoft, Nintendo) or none.

You can´t assume only in Nintendo Store have faking and another is the true master race 20-30 something.

Do you have any data or information or piece of journalism that support your claim?

Or is only based on your head? 

The information we have it´s this, the Switch focus on former gamers, old gamer, and new gamers of the Nintendo system - 20-40- this the initial ads targets. 

The first research confirms this trend

And now the second only comproved 

Calm down, he wasn't attacking Nintendo. You don't need research to come to the conclusion that a decent amount of people lie on their accounts to void any age restrictions. I and every kid I knew did this when we were underage, I am sure it happens across the board for Steam, MSFT, Sony, ect... 

Let alone this would be kinda hard to prove or disprove as you need people to admit to lying and I doubt anyone is seriously looking into it. There are numerous reported stories where kids used their parents credit card without their consent, while that is likely very rare in comparison, it's not hard to imagine kids just simply lying about their age on their account.

It also makes sense why 21 sees such a spike. You don't need to do any math if you choose the year 2000 as a birth year because you know it's over 18. I bet a ton of people select 2000 as the birth year because who cares if you are selecting the right year, as long as it's over 18. I think I have done that a few times even though I am well over 21 now.

That being said, I don't think the data is 100% skewed and the trendlines are most likely accurate. 

The contestation only occurs in the Nintendo area. It´s the same thing, over and over.  You have the data, then,  it´s the first tergiversation formula. 

Last edited by Agente42 - on 06 November 2021

I'm pretty sure that 21 year old spike is "the otome bump". The Vita had a similar spike.