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Forums - Sales - Gamepass Numbers

 

How many subscribers does MS need for other companies to follow?

20 million 6 13.33%
 
30 million 4 8.89%
 
40 million 6 13.33%
 
50 million 13 28.89%
 
60 million 2 4.44%
 
70 million 1 2.22%
 
80 million 0 0%
 
90 million 1 2.22%
 
150 million + 12 26.67%
 
Total:45
src said:
AkimboCurly said:

If each PS plus subscriber is paying the full $60.00 a year, and there are 46 million PS plus subscribers year-round, that would make $2.7bn, not $10bn. That's the ballpark number you should be comparing Game Pass revenue to. 

In fact, the gross revenue number from PS Plus is $3.5 billion (presumably thanks to those who pay $9.99 monthly), compared with $13.8 billion for software and $7 billion in hardware, to make , as you say, $24.8 billion total sales revenue. These would be the more appropriate numbers to compare to MS's position.

But this is all fluff which is mostly besides the point. Companies will be enticed to either copy or not copy Microsoft's strategy based on net profits and expectations of future net profits. Specifically the present value of all future profits. Nintendo and Sony will presumably have their own estimates about what their net profits would be when either following suit or doubling down on their present strategies, based on how gamers continue to respond to GP and what kind of deals MS are able to start brokering for it. Gamepass is conceived as a disruptive product and has positioned itself as a great value offering on PC as well as console, makes it inherently unpredictable. But it's growing like a rocket, and that's in a market where paying for online multiplayer is becoming increasingly untenable. 

So the choice for Sony might be between emulating aspects of game pass or find themselves scrambling to find a subscription service they can pivot PS Plus users onto when that racket eventually runs out of track. It should go without saying though that for Sony, generating half of all PS revenue through software, will protect and grow that revenue as a priority notwithstanding some enormous strategic pressure. Such strategic pressure might, for instance, be a consumer base which is increasingly used to playing games at zero marginal cost. The idea of paying £70 for a new game now baffles me. I wouldn't be so sure as you are that Sony will stay the course as they're a very large and pragmatic corporation which has read the market very well in the past, but this is all change and don't underestimate it. 

Another thing is those god-awful graphs, man. Why would you compare Xbox to Prime, Netflix or Spotify. Surely you'd compare Prime, Netflix or Spotify to game pass itself rather than the whole Xbox division including hardware and conventional software sales? Especially when gamepass is quite obviously an exercise in shifting software sales revenue into subscription revenue. It's a super futile comparison. 

You are doing the wrong business model

Gamepass gives games for free. Third parties, retailers, all need money from games sales, so Xbox has to pay them out. Gamepass also discourages game sales

(increased MTX + sub count) - (third party cut - retailer cut - decreased software sales - first party dev budget - hardware budget)

PS makes $8.73B on software sales. They take a 30% cut so total revenue of game sales is approx $29B. We'll assume software ties are similar so Xbox makes $4.35B and total game rev is $14.5B

This is what Gamepass needs to eventually replace if it wants to have third parties put all their games day 1 and tank software sales.

At $120 for Xbox to have everything under GP that's 120M subs. For Playstation, which is twice the size of in many aspects, that's 240M subs.

Simple math that nobody can deny.

But I would ask, is the gaming development cost anything like the movie cost? They never say how much was invested in advertisement and we assume around 50-100% extra cost. Im not sure if its ever included but i would not be surprised if the actual cost is a little higher still.



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eva01beserk said:
Dulfite said:

And the gaming landscape is new territory for subscriptions, so we can expect it to take some time, just like it took Netflix a lot of time to take off. It's not as if anyone had been doing anything like Gamepass had before they started (some minor companies did with their very limited selection of games, but nothing involving hundreds of owned ips along with many more revolving third party games like GP does).

Disagree. Netflix launched as a total oddity first of its kind trying to take on the big cable monopoly and it had somewhat lacking content compared to cable but it was offering the commodity. Everything was a gamble to Netflix and people where and should have been hesitant.

Xbox gamepass on the other hand launched in the xbox ecosystem and was offering the exact type of content that audience consumes at a lower price, if you dont mind not owning your games. Gamepass never asked or needed xbox gamers to switch ecosystem of drop any existing content they owned. Yet when it launched to its like 30 to 35m userbase they where all hesitant. now its almost 60m and the whole pc and cellphone market and people are still hesitant to jump on something that other streaming services already layed the foundation off. 

And the reason is simple. subs dont work for games like they work for media because of the time investment each title requires. People can watch a full season a day on netflix, or multiple shows and only take a few hours of investment. the same cant be said for gaming. And another factor is that the majority of gamers are not school kids that play games all day, its actually adults. with less time that if you say here are 500 games for $180 a year they would say "why?". People like myself can only play on a good month a single game. If its a multy player game they can be there for a long time. Thats something I just dont believe off all the gamepass fanatics where they say they played hundreds of games they never played before. I would call that a big lie as not even kids who play from after school to sleep time would play that many games. People who have jobs and or family's will choose their time wisely and pick only a few games they know they will enjoy. 

Netflix wasn’t trying to take on cable monopolies, they were taking on video rental and other on demand services. They’ve never been a Hulu or YouTube TV or HBO type service that offers live TV and actually competes with these cable companies. They also weren’t the first streaming service and it’s a type of service that had existed on the Internet for years. You make it seem as if it was this wildly original idea that customers had to decide if it was worth the risk or not. 

Your points regarding time investment and age of users are equally puzzling. So someone can watch an entire season of a show in one day, but a game is too much of a time sink? Nah. Also, no, people don’t just “pick things they know they’ll enjoy”. That’s kind of the point of these services that offer a wide selection of stuff. You can try stuff out and just delete it off you don’t like it. On Netflix you just start streaming something and if you don’t like it you move on. Why would you subscribe to something with hundreds of games if you’re just going to stick to a few games you know you’ll like?

Netflix took off once it had time to grow and become a staple on every device people had. That’s the end goal for MS, no point in judging the service until they reach that spot imho. They don’t even have their streaming device or app out on all these devices you see Netflix and Hulu and Disney+ etc on yet.



SvennoJ said:
kirby007 said:

fine 1 billion vs 50 million

There are more than 1 billion windows computers in the world (2017 data) over 2 billion computers in the world in 2019.
Plus now 15 billion cell phones in 2021 (why do people have multiple cellphones???)

Anyway GP is still very much tied to generational boost. I wonder how it will play out during this gen.

I have multiple cell phones, but i need it for the business I run in China



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LudicrousSpeed said:

Xbox revenue YoY is up in the double digits. I don’t care much about your sources, I’m sure you’re spinning that, it’s more how horribly organized and ugly the graphs are.

Not to mention how in the world can you tell what the normalized growth of GamePass is when you have no idea how many subscribers there are, what they are paying, and what MS spends to acquire content.

If you took a look at what Netflix was spending early on to get the streaming service off the ground you would have thought they’d be out of business quickly.

Again, which console warrior forum did you find this at? Please tell me you got it off GameFAQS and didn’t make it yourself.

Every gaming company's revenue is up double digits LMAO. Did you sleep throughout 2020?

smroadkill15 said:
src said:

Aww is the reality of market data hurting your imagination?

Source of the numbers are from company FY reports. You can check the numbers yourself to verify, its all from there.

I think its apparent that you are in over your head with even the most basic financial analysis. Netflix started streaming in 2007.

Notice the word normalised. Gradients of Netflix, Spotify, Prime, even in their early years are evidently vastly different to Xbox.

smroadkill15 said:

Where did you find this, Twitter or Reddit? I really hope you didn't waste your time making this because it's terrible. 

Why? It clearly shows, Xbox's sub model isn't moving the needle, isn't growing like a successful sub service and most of all (which is why I suspect some are so taken back), Gamepass is not the Netflix of gaming lol

Netflix grew 10x in 10 years.

Lol what? It took 6 years for Netflix to reach the same sub numbers Game Pass was at in 4 years and it took year 8 for it to reach similar growth that it took for Game Pass in 4 years, so twice as long. Game Pass is still limited to Xbox consoles, PC, mobile, and tablets, compared to the number of platforms Netflix is available on now. Xcloud launched last week in Japan, Mexico, Australia, and Brazil with high demand in those regions. The number of regions will continue to grow and the amount of platforms will as well. 

Look, I found an graph that's readable. Take note. 

A bad analysis.

Netflix pioneered streaming content ten years before Gamepass. Streaming models are more common in 2020 and customers are quicker to adopt said services thanks to Netflix.

Disney+ has 100M+ subs in less than two years.

Also please look at revenue, subs each have different pricing options. Spotify has 300M+ subs but many are free tier. Revenue is what makes the business.

This is why I showed YoY growth throughout the years

Notice, subs start with big growth usually 50%+ and then the successful ones still maintain 20-30% growth despite making billions and having 100M+ users.

Xbox is hardly moving the needle and growth is sub 20%

This shows the difference even clearer. Notice the exponential increase in revenue from everything but Xbox.



Yes xbox would be in a bad spot if they were a streaming service for tv/music



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I like how he scoffs at me pointing out that Xbox growth is double digits, as if it should be obvious, when he is the one who said Xbox YoY growth is at single digits.

Again bro, please explain how you can possibly calculate normalized growth when you have zero knowledge of the financials.



shikamaru317 said:
src said:

Every gaming company's revenue is up double digits LMAO. Did you sleep throughout 2020?

smroadkill15 said:

Lol what? It took 6 years for Netflix to reach the same sub numbers Game Pass was at in 4 years and it took year 8 for it to reach similar growth that it took for Game Pass in 4 years, so twice as long. Game Pass is still limited to Xbox consoles, PC, mobile, and tablets, compared to the number of platforms Netflix is available on now. Xcloud launched last week in Japan, Mexico, Australia, and Brazil with high demand in those regions. The number of regions will continue to grow and the amount of platforms will as well. 

Look, I found an graph that's readable. Take note. 

A bad analysis.

Netflix pioneered streaming content ten years before Gamepass. Streaming models are more common in 2020 and customers are quicker to adopt said services thanks to Netflix.

Disney+ has 100M+ subs in less than two years.

Also please look at revenue, subs each have different pricing options. Spotify has 300M+ subs but many are free tier. Revenue is what makes the business.

This is why I showed YoY growth throughout the years

Notice, subs start with big growth usually 50%+ and then the successful ones still maintain 20-30% growth despite making billions and having 100M+ users.

Xbox is hardly moving the needle and growth is sub 20%

This shows the difference even clearer. Notice the exponential increase in revenue from everything but Xbox.

Microsoft is currently trading short term revenue for higher growth and higher long term revenue. They have literal billions earmarked just for Gamepass 3rd party deals according to a recent statement by an insider. And the strategy of focusing on lower short term revenue for increased growth seems to be working, if the recent 30m statement from Strauss Zelnick was accurate, MS has roughly tripled their sub count in less than 2 years. If it is at around 30m now as Zelnick claimed, growth is on pace to hit 40m subs within the next year, maybe even the next 9 months. PS+ had 47.6m subscribers at last official update, while PS Now had 3.2m at last official update. In other words, Gamepass is on pace to become the biggest gaming subscription service in less than 2 years most likely.

Besides, as I told someone else in this thread, you are never going to get an accurate comparison to tv/movie or music streaming services because it is an entirely different market. Just because Gamepass isn't growing as fast as certain other subscription services doesn't mean that it's not growing. It has potentially tripled subscription numbers in less than 2 years, Netflix has never even managed to double subscription numbers in 2 years. Disney+ tripled in 1 year meanwhile, but it's freaking Disney, the biggest movie studio on the planet with a huge catalog of exclusive content. 

I was showed you higher growth isn't happening so whats the trade?

This is meme worthy, sub service model is easy to see growth for movies/tvs/music/PSN+/Prime, pretty much any service, but Gamepass is special

Half your post relies on unofficial data.

GP took 2 years to go from 10M to 18M. PSN+ grew faster than this (12-27M in 2 years) . Netflix absolutely obliterates this. They added 36M users this year while being nearly 10 times bigger than Gamepass.

The numbers don't lie. Gamepass is not showing the growth successful sub services show, in revenue or users.

LudicrousSpeed said:

I like how he scoffs at me pointing out that Xbox growth is double digits, as if it should be obvious, when he is the one who said Xbox YoY growth is at single digits.

Again bro, please explain how you can possibly calculate normalized growth when you have zero knowledge of the financials.

You're still failing at math I see.

Xbox rev is reported in FY reports.

Any notable near exponential growth component would easily be spotted breaking a linear trend. Either Gamepass is not making any notable revenue or its not growing as well.....or both.

PS grew 20% this year. Nintendo grew 30%. Xbox with Bethesda acquisition is est to grow 20%. Nothing here suggest some breakout growth.



Again, you’re the one who said Xbox YoY is single digits. And you’re again ignoring the normalized growth question.

MS hasn’t disclosed any GamePass financials. The closest they have done is discussing services, which is more than GamePass. You have no idea about any of these numbers, lol.



src said:

smroadkill15 said:

Lol what? It took 6 years for Netflix to reach the same sub numbers Game Pass was at in 4 years and it took year 8 for it to reach similar growth that it took for Game Pass in 4 years, so twice as long. Game Pass is still limited to Xbox consoles, PC, mobile, and tablets, compared to the number of platforms Netflix is available on now. Xcloud launched last week in Japan, Mexico, Australia, and Brazil with high demand in those regions. The number of regions will continue to grow and the amount of platforms will as well. 

Look, I found an graph that's readable. Take note. 

A bad analysis.

Netflix pioneered streaming content ten years before Gamepass. Streaming models are more common in 2020 and customers are quicker to adopt said services thanks to Netflix.

Disney+ has 100M+ subs in less than two years.

Also please look at revenue, subs each have different pricing options. Spotify has 300M+ subs but many are free tier. Revenue is what makes the business.

This is why I showed YoY growth throughout the years

Notice, subs start with big growth usually 50%+ and then the successful ones still maintain 20-30% growth despite making billions and having 100M+ users.

Xbox is hardly moving the needle and growth is sub 20%

This shows the difference even clearer. Notice the exponential increase in revenue from everything but Xbox.

Stop talking out your ass. The growth of Game Pass is greater than 20%. It took less than a year to go from 10M-18M and you bold that comment like you're making a point lol. The only one failing at math is you. 



double post