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Forums - Sales Discussion - Global Hardware June 27-July 3 - Switch Sales Top 88 Million

jason1637 said:
Dulfite said:

Not necessarily. Changes to society and spending patterns didn't stop 12/31/20. People are still vacationing less than they used to, still working from home in industries that can do it, and therefore still more likely to buy smaller entertainment purchases (rather than Disney World trips). The bigger question is if and when that bump will go away. I'm thinking, to a degree, there will be a permanent shift in smaller purchase entertainment (such as video games) going forward because of COVID.

This. Switch sales went through the roof due to COVID and we’re still seeing the effects of Covid (wfh, stimulus etc).

I think the word a lot of people are overlooking in  Jumpin's post is "only".

Covid was obviously a factor, but it was not the only one. Switch also got its biggest killer app in 2020, Animal Crossing, which became a pop culture phenomenon and opened up the console to a whole new audience who wouldn't have bought one for Mario or Zelda or Smash.



Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

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curl-6 said:
jason1637 said:

This. Switch sales went through the roof due to COVID and we’re still seeing the effects of Covid (wfh, stimulus etc).

I think the word a lot of people are overlooking in  Jumpin's post is "only".

Covid was obviously a factor, but it was not the only one. Switch also got its biggest killer app in 2020, Animal Crossing, which became a pop culture phenomenon and opened up the console to a whole new audience who wouldn't have bought one for Mario or Zelda or Smash.

Animal crossing came out at the same time lockdowns happened. It just happened to be the killer app people got with the Switch due to Covid. 



jason1637 said:
curl-6 said:

I think the word a lot of people are overlooking in  Jumpin's post is "only".

Covid was obviously a factor, but it was not the only one. Switch also got its biggest killer app in 2020, Animal Crossing, which became a pop culture phenomenon and opened up the console to a whole new audience who wouldn't have bought one for Mario or Zelda or Smash.

Animal crossing came out at the same time lockdowns happened. It just happened to be the killer app people got with the Switch due to Covid. 

It would have been a huge killer app with or without covid. It broadened the system's appeal to a huge untapped audience and greatly increased Switch's appeal to women and casuals.



Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

Dulfite said:
Jumpin said:

Well, I guess the whole "Switch is only up yoy in 2020 because of COVID" theory has been disproven

Not necessarily. Changes to society and spending patterns didn't stop 12/31/20. People are still vacationing less than they used to, still working from home in industries that can do it, and therefore still more likely to buy smaller entertainment purchases (rather than Disney World trips). The bigger question is if and when that bump will go away. I'm thinking, to a degree, there will be a permanent shift in smaller purchase entertainment (such as video games) going forward because of COVID.

That doesn't explain why Switch was already up year over year in January or February 2020 over 2019. Or how a killer app like Animal Crossing wouldn't have pushed 2020 over 2019. What makes you think the 2020 baseline would have fallen below 2019? Now that the Animal Crossing bump is on its way down, we see that 2021's baseline is also up over 2020's, how do you explain that? Is there some kind of dark COVID energy causing sales acceleration after the initial inflation period?

Or perhaps there are other things that would have kept Switch momentum on the upswing without COVID. Apart from its killer apps (like Breath of the Wild, Mario Kart 8D, and Animal Crossing New Horizons), Switch's hybrid form factor offers new types of exposure to potential consumers that extends the Switch's selling period past that of a handheld or a home console. Then of course, the high volume of releases, this week alone has about 40. That would have been even higher if COVID hadn't had been a factor.

What makes you think that without COVID Switch would be down year over year, what's your evidence for that? Because it's certainly wasn't trending that way, before or after COVID.



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Jumpin said:
Dulfite said:

Not necessarily. Changes to society and spending patterns didn't stop 12/31/20. People are still vacationing less than they used to, still working from home in industries that can do it, and therefore still more likely to buy smaller entertainment purchases (rather than Disney World trips). The bigger question is if and when that bump will go away. I'm thinking, to a degree, there will be a permanent shift in smaller purchase entertainment (such as video games) going forward because of COVID.

That doesn't explain why Switch was already up year over year in January or February 2020 over 2019. Or how a killer app like Animal Crossing wouldn't have pushed 2020 over 2019. What makes you think the 2020 baseline would have fallen below 2019? Now that the Animal Crossing bump is on its way down, we see that 2021's baseline is also up over 2020's, how do you explain that? Is there some kind of dark COVID energy causing sales acceleration after the initial inflation period?

Or perhaps there are other things that would have kept Switch momentum on the upswing without COVID. Apart from its killer apps (like Breath of the Wild, Mario Kart 8D, and Animal Crossing New Horizons), Switch's hybrid form factor offers new types of exposure to potential consumers that extends the Switch's selling period past that of a handheld or a home console. Then of course, the high volume of releases, this week alone has about 40. That would have been even higher if COVID hadn't had been a factor.

What makes you think that without COVID Switch would be down year over year, what's your evidence for that? Because it's certainly wasn't trending that way, before or after COVID.

Weren't there officially reported cases in China back in November of 2019? And I know places in the USA, before we even were thinking Covid, had a high amount of people with worse-than-normal-flu conditions, such as Arkansas, also dating back to November 2019 I believe.

Anyway, my point is that there were probably a decent amount of people that saw the writing on the wall and began isolating more even back to November/December 2019, let alone January/February 2020. Certainly as we got more shut down that helped more for sales, but there were people freaking out about the virus well before the CDC and governments started, and freaked out people staying home a lot more need things to do to keep their sanity.



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curl-6 said:
jason1637 said:

Animal crossing came out at the same time lockdowns happened. It just happened to be the killer app people got with the Switch due to Covid. 

It would have been a huge killer app with or without covid. It broadened the system's appeal to a huge untapped audience and greatly increased Switch's appeal to women and casuals.

I think it would have sold great either way, but the main reason it reached the level it did is because you've got a bunch of people stressed out over the virus and isolating and suddenly you have this super chill game taking place on a tropical island with a beautiful art style. Oh and you can play with a bunch of people online and chill together. My family literally had our sister-in law's birthday party on our island over the internet (we decorated and everything). Covid helped Animal Crossing and Animal Crossing helped people get through the shutdowns. How much it helped, who knows, but I'm inclined to think AC would have sold 5-10 million less (lifetime) had Covid not happened.



The whole Covid being why switch sold bonkers theory will never die I guess. It's always gotta be some outside factory that helps ninty consoles sell so much. It can never be the intrinsic appeal of the consoles themselves



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PS5 vs Xbox Series X|S vs Switch Sales Comparison Charts Through July 3

Here we see data representing the global sales through to consumers and change in sales performance of the three current platforms (PlayStation 5, Xbox Series X|S, and Nintendo Switch) and three legacy platforms (PlayStation 4, Xbox One, and Nintendo 3DS) over comparable periods for 2018, 2019, 2020, and 2021.  Also shown is the market share for each of the consoles over the same periods.

Year to Date Sales Comparison (Same Periods Covered)

Market Share (Same Periods Covered)

2018 – (Week ending January 13 to July 7)

2019 – (Week ending January 12 to July 6)

2020 – (Week ending January 11 to July 4)

2021 – (Week ending January 9 to July 3)

"Year to date" sales for 2018, 2019, 2020, and 2021 sales are shown in series at the top of the table and then just below a comparison of 2021 versus 2020 and 2021 versus 2019 is displayed.  This provides an easy-to-view summary of all the data.

Total Sales and Market Share for Each Year

Microsoft

  • Xbox One – Down Year-on-Year 1,468,912 (-78.2%)
  • Xbox Series X|S – n/a

Nintendo

  • Nintendo Switch - Up Year-on-Year 176,703 (1.6%)
  • Nintendo 3DS – Down Year-on-Year 267,001 (-90.4%)

Sony

  • PlayStation 4 – Down Year-on-Year 4,101,986 (-78.2%)
  • PlayStation 5 – n/a


VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YoutubeFollow me on Twitter @TrunksWD.

Writer of the Gap Charts | Weekly Hardware Breakdown Top 10 | Weekly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

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PS5 vs Xbox Series X|S vs Switch Launch Sales Comparison Through Week 34

This weekly mini-series compares the aligned launch sales of the PlayStation 5, Xbox Series X|S, and Nintendo Switch. 

It should be noted the Nintendo Switch and Xbox Series X|S had a worldwide launch, while the PlayStation 5 launch was split over the course of two weeks. Also, the Nintendo Switch launched in March 2017, while the PlayStation 5 and Xbox Series X|S launched during the holidays in November 2020.

PS5 Vs. Xbox Series X|S Vs. Switch Global:

  1. PS5: 9,748,029
  2. Switch: 6,813,574
  3. XSX|S: 5,815,532

Through the first 34 weeks available worldwide the PlayStation 5 is ahead of the Switch and Xbox Series X|S by a fair margin. The PS5 is ahead of the Switch by 2.93 million units and is 3.93 million units ahead of the Xbox Series X|S. The Switch is ahead of the Xbox Series X|S by 1.00 million units.

The PS5 has sold 9.75 million in 34 weeks worldwide, while the Switch sold 6.81 million units and the Xbox Series X|S 5.82 million units. 

Looking at the marketshare through 34 weeks, the PlayStation 5 currently leads. The PS5 has a 43.6 percent marketshare, the Switch sits at 30.4 percent, and the Xbox Series X|S at 26.0 percent.

The Switch didn't reach current PS5 sales until week 41.

PS5 Vs. Xbox Series X|S Vs. Switch US:

  1. PS5: 3,661,289
  2. XSX|S: 2,871,585
  3. Switch: 2,517,903

Through the first 34 weeks available in the US the PlayStation 5 is ahead of the Switch and Xbox Series X|S. The PS5 is ahead of the Xbox Series X|S by 0.79 million units and is 1.14 million units ahead of the Switch. The Xbox Series X|S is ahead of the Switch by 0.35 million units.

The PS5 has sold 3.66 million in 34 weeks in the US, while the Xbox Series X|S sold 2.87 million units and the Switch 2.52 million units.

Looking at the marketshare through 34 weeks, the PlayStation 5 currently leads. The PS5 has a 40.5 percent marketshare, the Xbox Series X|S sits at 31.7 percent, and the Switch at 27.8 percent.

The Switch didn't reach current PS5 sales until week 40 and current Xbox Series X|S sales until week 38.

PS5 Vs. Xbox Series X|S Vs. Switch Europe (33 weeks):

  1. PS5: 3,511,387
  2. Switch: 1,842,406
  3. XSX|S: 1,694,639

The PlayStation 5 has been available for one week less than the Xbox Series X|S in Europe. After 33 weeks the PS5 is ahead of the Switch by 1.67 million units and is 1.82 million units ahead of the Xbox Series X|S. The Switch is ahead of the Xbox Series X|S by 147,767.

The PS5 has sold 3.51 million in 33 weeks in Europe, while the Switch sold 1.84 million units and the Xbox Series X|S 1.69 million units. 

Looking at the marketshare through 33 weeks, the PlayStation 5 currently leads. The PS5 has a 49.8 percent marketshare, the Switch sits at 26.1 percent, and the Xbox Series X|S at 24.1 percent.

The Switch didn't reach current PS5 sales until week 46.

PS5 Vs. Xbox Series X|S Vs. Switch Japan:

  1. Switch: 1,899,536
  2. PS5: 878,572
  3. XSX|S: 61,635

Through the first 34 weeks available in Japan the Switch is ahead of the PlayStation 5 and Xbox Series X|S by a wide margin. The Switch is ahead of the PS5 by 1.02 million units and is 1.84 million units ahead of the Xbox Series X|S. The PS5 is ahead of the Xbox Series X|S by 0.82 million units.

The Switch has sold 1.90 million units in 34 weeks in Japan, while the PS5 has sold 0.88 million units, and the Xbox Series X|S 0.06 million units.

Looking at the marketshare through 34 weeks, the Switch currently leads. The Switch has a 66.9 percent marketshare, the PS5 sits at 30.9 percent, and the Xbox Series X|S at 2.2 percent.



VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YoutubeFollow me on Twitter @TrunksWD.

Writer of the Gap Charts | Weekly Hardware Breakdown Top 10 | Weekly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

Dulfite said:
curl-6 said:

It would have been a huge killer app with or without covid. It broadened the system's appeal to a huge untapped audience and greatly increased Switch's appeal to women and casuals.

I think it would have sold great either way, but the main reason it reached the level it did is because you've got a bunch of people stressed out over the virus and isolating and suddenly you have this super chill game taking place on a tropical island with a beautiful art style. Oh and you can play with a bunch of people online and chill together. My family literally had our sister-in law's birthday party on our island over the internet (we decorated and everything). Covid helped Animal Crossing and Animal Crossing helped people get through the shutdowns. How much it helped, who knows, but I'm inclined to think AC would have sold 5-10 million less (lifetime) had Covid not happened.

Covid did help, but Animal Crossing has an intrinsic appeal all its own and even besides covid there was more than enough stressful and depressing shit going down in the modern world by 2020 for it to be a hugely enticing dose of escapism. It still would've been a massive killer app had there not been a pandemic.

Last edited by curl-6 - on 15 July 2021

Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.