Nintendo doesn't need to prioritize Japan since there is no longer any company that competes with them there.
They could sell far more hardware if Ring Fit and New Horizon bundles were widely available, but I'm venture to guess they would prefer to be slightly up YOY and have more stock for next year where they will blow Q1 2020 out of the water.
TOP 10 2020 Switch Famitsu Q1:
- Animal Crossing: New Horizons - 2.608.417
- Pokemon Sword / Shield - 554.390
- Ring Fit Adventure - 249.488
- Pokemon Mystery Dungeon: Rescue Team DX - 218.394
- Minecraft - 185.900
- Mario Kart 8 Deluxe - 181.921
- Smash Ultimate - 170.222
- Dr. Kawashima's Brain Training for Nintendo Switch - 151.351
- Super Mario Party - 118.077
- Luigi's Mansion 3 - 117.482
SOFTWARE TOTAL: 4.555.642
HARDWARE TOTAL: 1.700.352
In other regions like Europe and North America they need to ensure Switch maintains mind-share during the holiday as the new consoles launch and they've been pretty aggressive especially in Europe around bundles and pricing. While they also need to ensure they supply enough for Other markets which is their fastest growing regions. In Canada for example Switch is set to double PS4's best selling year, this could happen in several western & asian countries actually.
Setting hardware records in Japan during 2020, isn't all that important in the grand scheme of things when they have 85% of market share for hardware and software for the year; their revenue will surely shatter some records without much problems. Since this doesn't account digital which has been growing due to their voucher program being really good value in Japan.
Last edited by noshten - on 16 December 2020