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Forums - Sales Discussion - What does Nintendo need to do to reach 150M Switches sold?

IcaroRibeiro said:
Jumpin said:

Nintendo just needs to keep building on their platform, rather than clearing it out and rebuilding every generation. Switch 2 should be a Switch 2 should bring Switch 1 gamers and their libraries into the next generation, rather than starting the next generation without them.

I think they won't do this because they want to sell remastered versions of Switch games on Switch successor 

Or the will decided to not release, let's say, Breath of The Wild remaster on Switch 2, to release it along with BOTW 2 as collection on Switch 3 instead. My point is just they are a company that likes to make their games scarce, so people will be more likely to buy it when they re-released that game 10 years in future 

Backwards compatibility depreciate their games  values or at least decreases the pool of potential buyers. As a consumer it sucks, but that's not much we can do about

About the drop on support in their consoles, I think it's just a matter of human resources. They need to keep a big influx of games to convince people to buy the new hardware. They are not able to keep the support to both hardwares. The point of buying a Nintendo hardware is 70% their exclusives that happens to be mainly first party, if Switch 2 shares the same library of Switch 1 then people will have no reason to buy Switch 2 until Switch 2 gets it's own exclusives in their second or third year of existence 

If people delays too much buying their new hardware it can make third party delay their support too, either for ports or for exclusives. I can see Switch 2 suffering from PS3 fate, with a slow start and with good sales by the end of its life, but far behind people's expectations 

I'm sure Nintendo will drop completely their own support for Switch 1 by at least a year before Switch 2 release. And I don't think it will hurt Switch sales as much as it did with Wii or DS, because Switch 1 already has a plethora of evergreen titles to hard-carry software and hardware sales, plus seems like 3rd party are really starting to release their own exclusives, specially japanese third parties

I see Switch 1 having a much better 3rd party support late-life than the Wii. First because the user base will very likely end being 40% higher and they aren't buying the switch for an specific game mechanic that 3rd parties aren't interested to develop for

Nintendo has a rich history of backwards compatibility. The Gameboy advance played gameboy games, the ds played gba games, the 3ds played ds games, the wii played gamecube games, the Wii U played Wii games. Its more likely that the Switch 2 is fully backwards compatible with switch titles. That tends to be how nintendo does things.



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IcaroRibeiro said:
Jumpin said:

They can still release remastered versions of games on a platform where the existing older version exists, no one’s stopping them, Steam does this all the time.Why do you think values of games will drop? Why do you think potential buyers will decrease?

Nintendo rarely drops the price of their games. If they don’t want to, they don’t have to. Additionally, Switch already has massive price drop sales all the time. Dual support isn’t going to make this any worse.

And potential buyers of software won’t decrease, they’ll increase. It’s not like people will stop buying new games because they already have old ones, this hasn’t happened on any platform, ever.
Continued support of Switch 1 full steam ahead means the ecosystem is expanding. This is why game sales went up when new Android and iOS devices came out. For a Nintendo example: when improved models of GBA and 3DS came out - which, while not new generations, still serve a similar purpose by improving the capabilities of the original hardware: just through other means that don’t include a massive power boost. What we have observed, though, is drastic decrease in software sales as support drops off toward the end of a generation for exclusive support to a new generation with a smaller user base. That’s hurt Nintendo every generation, some much more than others. The slash an burn then replant strategy is often disastrous - as was the case with N64, Wii U, and GameCube.

The Human Resources stuff is only a problem with the way things are currently done. It splits the markets, usually in favour of the new generation while the prior generation goes underserved, and game sales underperform. That’s the point of Switch 2 expanding on Switch 1, to have a single game support two tiers rather than splitting the market, and selling to only part of the potential audience.

Lastly, exclusives aren’t the only reason people buy new hardware: Nintendo has proven this multiple times with GBA SP and DS Lite outselling the older models - again, they serve the same purpose as a new generation in those cases because of the substantial improvements over the previous hardware. People will buy Switch 2 because it’s new. People buy new PCs and phones all the time for this exact reason. New hardware that plays games better is a compelling reason to upgrade to the next generation, or entice new customers to buy into the ecosystem.

The point to gamers who already own the base version of the same games. If Switch had backwards compatibility with Wii U Mario Kart 8, Super Mario Bros U, Pikmin, Tropical Freeze and others would have a smaller cumulative sales. If I have the standard game who runs almost identically as the "remastered" version then I have no reason to buy it again. Of course new players are another thing entirely, but Switch is HIGHLY successful, I doubt Switch 2 userbase will have that of a big turnover in the userbase, indeed Switch 2 is likely to be composed mostly of Switch owners

Blocking Switch 1 game on Switch 2 games will obligate people to buy again if they want to keep playing Switch games on Switch 2, kinda shady but it is what it is. 

Need to point though that this is just a theory, Nintendo can surprise us and release a console with backwards compatibility, I personally will not complain lol

About Nintendo cutting the support for the old hardware, that's because Nintendo relies 90% on Nintendo studios to give some life to their hardware in their first years. One of reasons why Switch manage to do well was because Nintendo killed Wii U and take every team making games for Wii U to work for Switch instead. There is no point in making hybrid support. Phones and PCs have a very clear scheduled obsolescence, Windows and Android become unusable after years of update unless your hardware was beyond the standard in the industry. Console games are used only to play games and as long they still playing that game smoothly there is no point in changing your hardware, if it was such a issue no console would be their prime years 3 to 4 years after its release

Most customers just wait some few years to see the games that get actually releases in the new platform. For a Nintendo hardware that barely gets 3rd party in the first years delaying the exclusivity of their own games is pretty much signing the death certificate for the new hardware

Are there exceptions? Yes, but then you need to make a hardware that is so attractive that people will buy it regardless of its tame gamelist. That's what Nintendo tries to do when they introduce a new hardware mechanic, but sometimes it just doesn't work well. But overall I see the strategy of making a Switch 2 just a clone of Switch 1, making it backwards compatible and releasing cross-gen games is basically setting up Switch 2 to live its first 2 years in the shadow of original Switch. 

Would sales decline? That only works if gamers follow the pattern you dictate. If NSMBU was available at Switch launch, it might be potentially at 20M+ right now if scaled up and pushed as software during release. If there was a remaster, it'd likely be on Switch 2, not Switch 1, and people buy remasters even when they have the old game. In short, there's no gap in sales, so sales would be higher, not lower; and there'd be no extensive need to waste dev resources in porting since it'd be a simple tier setting.

Mario Kart 8, I don't think there's anything to suggest revenue would be less from a greater number of people purchasing a Deluxe Expansion pass for the modes, content, and features.

There's no point in arguing the merits of Nintendo going to a more predatory practice: that's against industry trends, and more relevant, Nintendo's. While they've never had perfect backward compatibility, they've done what they can to keep have that feature in a reasonable way since the days of GBC. The flawed implementation wasn't by design or strategy, it was by necessity; nothing suggests they wouldn't implement a graduated platform if it was within their capability.

You're arguing Switch did well because Nintendo killed Wii U to support it. That's only half true, the Switch did well because Nintendo supported it, killing the Wii U had nothing to do with it. Releasing Breath of the Wild on both consoles didn't make it any less of a killer app on Switch. On the other-hand, killing support for Wii and DS did massive damage to Nintendo's financials, and they didn't recover from it the following generation.

Explaining how mobile/PC software cycles work differently than existing console strategies isn't an argument against my post, that's what I'm arguing.

And I'm not arguing for a Switch 1 clone. I'm arguing for a next generation Switch with an expanded ecosystem with new and improved software. We're looking at a substantially more powerful machine with better screen tech, better storage, battery and power efficiency. We've seen other hardware using the update and expand model, and they don't live in the shadow of their predecessors.

My original post already refutes Switch 2 living in Switch 1's shadow. My last post refutes that with the GBA SP and DS Lite upgrades, both immediately became the primary focus. We see similar behaviour in hardware companies which maintain and expand their ecosystems: we've seen a general expansion of brand, market value, and revenue over the last 10+ years. In fact, the consoles that DID live in the shadows of their predecessors were N64, Gamecube, and Wii U, consoles that came after a slash of momentum of the previous console and either A. Couldn't play prior generation software (N64 and Gamecube) or B. could play it, but worse than the previous generation. What I am advocating for with Switch 2 is a BETTER version of Switch 1 included with next generation hardware; significantly more of an upgrade than DS Lite and GBA SP were over DS and GBA.

To sum it up:

* Stronger software sales because there's no generational decline.

* Far more effective use of dev resources because there's no need to spend time lots of time on porting.

* Killing previous gens is unnecessary for the next gen to be successful.

* Flawed transitions between generations has always done by necessity, not design. Flawed transitions would no longer be a necessity, and Nintendo won't do it by design.

* Predatory strategies are not a plus, and something Nintendo shown they try to avoid when possible

* Sales velocity maintains, recovers, and expands.

* Next generation will never live in the shadow of the previous generation (unlike the Wii U)

*  Slashing support of old hardware and replacing it with new hardware is about 50/50 hit and miss for Nintendo (N64, Gamecube, Wii U, and 3DS were all failures relative to their previous generation). New hardware that improves the experience over old hardware is a consistently successful strategy.

Conclusion, even a lousy next generation of gaming software can have its losses mitigated because the next generation is also a significantly better way to play old generation software. While there will still be a decline, it will be less than it would otherwise be - case and point: the Wii U. Had the next generation been Wii HD instead, which instead improved the experience on all Wii games while including its next generation offerings, do you think it would have done worse than Wii U? The generation may have still bombed, but I'd estimate Wii HD sales would have been at least twice as successful and would have replaced the Wii immediately as the primary console; plus many more active gamers would exist on Wii because there'd be much better software in those later years: had Nintendo kept full steam on Wii support, we'd have seen hundreds of millions of more games sold. Now Switch has an advantage here, it already includes the architecture of the future - it benefits from the largest battle in technology today. The Wii and Wii U used a problematic and dead architecture that might have made the sort of model I suggested impossible - it's not impossible on the Switch, and Nintendo should absolutely do it.



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javi741 said:

The Switch has proven it's a massive success as the Switch selling 120M-140M in its lifetime is becoming more likely at this point, especially with the Switch potentially having the greatest selling console year of all time with potentially 30M+ sold in 2020 in it's fourth year, which is unprecedented.

With that being said, it still seems far fetched to think the Switch could sell as high as 150M globally like the PS2 and DS since we gotta see if the Switch could perform as well in the later years in the market, which for the most part is unlikely to happen for a console, but given how unpredictable and successful the Switch has been since launch, we certainly can't rule out the possibility.

So what do you think Nintendo needs to do in the future to be able to reach 150M sold with the Switch? 

So here are a list of some of the things in my opinion Nintendo needs to do to potentially reach 150M sold with Switch:

#1 Double Down on Casual Experiences: While games like Mario, Zelda, Pokémon will certainly help Switch sales in the future, I don't think those games alone will be enough for the Switch to sell 150M sold worldwide since those games don't really appeal to casual non-gamers and it's likely that most people interested in those franchises already purchased a Switch. What Nintendo needs to do to reach 150M sold is to appeal to non-gamers and double down on their "blue ocean strategy" by doubling down on games that might appeal to a soccer mom or grandma for example, since literally the market for non-gamers is limitless and obtaining small portion of that market is huge. I felt like one of the primary reasons the PS2 and DS sold as well as they did was because they captured a large market of non-gamers with those devices. The DS released well before smartphones were a thing and the DS filled that void for casual gamers to play simple pick-up and play games on the go, the sales of Brain Age and Nintendogs on the DS proved that a good portion of the DS's sales were from casual gamers, the same ones who now play Candy Crush on their phones. With the PS2 while the PS2 didn't have games that really appealed to non-gamers, it had a very capable DVD player at the time and for many it seemed like the best value to get a PS2 since not only you got a DVD player, but an entire game console as well for a similiar price as a DVD player at the time, even non-gamers were willing to purchase it just cause of the value they perceived. For Nintendo to sell 150M with the Switch, they need to appeal to non-gamers by doubling down on casual experiences. Nintendo has really started to do this and quite succesfully with stuff like Animal Crossing and Ring Fit Adventure, which are both selling like hotcakes on Switch and are selling a ton of Switch's and we have to see how much of a lasting affect they have on Switch sales. However, Nintendo needs to keep doubling down on those casual experiences, maybe make a sequel to Wii Sports or find new gimmicks that could appeal to casual gamers. Add Netflix or an internet browser to make it more than just a games device. Simple stuff like that could go a long way in appealing to non-gamers.

#2 Release more hardware iterations: This should already be fairly obvious, hardware revisions, especially when it comes to handhelds could be huge when it comes to sales numbers. Hardware iterations might increase sales by encouraging the consumer to essentially buy the same brand twice just to experience a new iteration. Hardware iteration could also appeal to new consumers since a new hardware iteration might have a certain value or feature that might be a big enough of a selling point to get a consumer who was initially reluctant to get a console to get one just cause of a new iteration. I expect Nintendo to do this given how successful the Switch has been as Nintendo has a tendency to release multiple different iterations of the same console for successful consoles.

#3 Continue to market to weaker regions: In the United Sates and Japan, Nintendo has no problems selling and marketing the Switch in those regions. However, to have a good chance of selling 150M WW, you need to appeal to the other guys where your appeal is weaker, such as Eastern Europe or regions who don't play much consoles. China, Eastern Europe, and more are huge markets Nintendo can't miss out on capitalizing on. Nintendo has to distribute and market the Switch in weaker regions themselves rather than allow a poor distributor market their system.  The PS2 is so successful mainly cause of how dominant it is in Europe and other regions, and if Nintendo could continue to capitalize on the "other guys", they'll have a good chance of selling 150M.

#4 More 3rd Party Experiences: While 3rd Party Support on the Switch for the most part been good, and even then I don't think 3rd Party games are a major reason why the Switch is selling. I still believe 3rd Party games could play a role in how much Switch's could be sold and the Switch is missing a few key franchises such as COD and GTA. If Nintendo could get more AAA 3rd Party ports from PS4/PS5 on the Switch, that could appeal to a market not into Nintendo games to get a Switch since they'd like to play their 3rd Party Games on the go. While the Switch has been successful, there's still a good portion of people who aren't interested in it because they aren't interested in Nintendo games as they only like their yearly Madden or COD. For the Switch to reach 150M units, it needs to appeal more to that crowd.

What do you guys think?

Bumping up this thread over 4 years later now that the Switch has officially reached 150 Million!

Looking back at my original plan on how the Switch could reach 150 Million based on what I was seeing in October 2020. It was very clear looking back with 2025 hindsight that I was still heavily underestimating the true appeal of the Switch by thinking that Nintendo needed to do all the thins I listed to reach 150M, but in reality Nintendo didn't really double down or even do the things I listed and still comfortably surpassed 150M. This really goes to show the true nature of how appealing the Switch is to the world without the need of overly ambitious sales tactics.

In terms of what I stated for the #1 step for the Switch to reach 150M. I stated that Nintendo needed to double down on casual experiences to appeal to non-gamers to grab much of the same market the Ps2 & DS were able to get through a DVD player and touch screen gaming. However, since 2020 I don't think Nintendo has really focused that much on the casual market, they did release Switch sports which helped, but overall it seems like the Switch's appeal seems more like just from passionate gamers more than anything, as Nintendo was able to stand out enough to gain many of the console gamers. This is very different from how I would have pictured the Switch reaching 150M, I just didn't think the console market was big enough in the modern age with smartphones for the Switch to appela to that same casual crowd especially if Nintendo doesnt focus on casual experiences. However, the Switch proved that the console business is still thriving more than ever

My #2 method was to release more hardware iterations, while they would certainly do this with the Switch Oled a year later, this was certainly less hardware iterations that I would expect at this point. Nintendo handhelds and even successful consoles would receive multiple iterations throughout their generation, it's surprising that with the Switch being the most successful platform in their history that they'd go all out with the iterations, but they've only released 1 so far.



With the Switch 2 around the corner, price cuts.



We have seen it, and that is to delay the Switch 2 as much as innovation allows.