Executive Vice-President Margrethe Vestager, in charge of competition policy, said: "Mobile applications have fundamentally changed the way we access content. Apple sets the rules for the distribution of apps to users of iPhones and iPads. It appears that Apple obtained a “gatekeeper” role when it comes to the distribution of apps and content to users of Apple's popular devices. We need to ensure that Apple's rules do not distort competition in markets where Apple is competing with other app developers, for example with its music streaming service Apple Music or with Apple Books. I have therefore decided to take a close look at Apple's App Store rules and their compliance with EU competition rules.”

This is getting spicy.

Also this is clearly about consumer rights, and storefronts.

While this is an interesting "war" that will be going on, I just can't see an angle for apple to lose this one ( granted I'm not a lawyer). And tbh I'm surprised Epic is willing to fight this one, as they operate an onlinestore themselves and winning this legal battle might weaken their own position there.

Its anti competitive, towards app developers, and not in consumer intrests.
Its basically a monopoly.

Say you want to put something out on android.
Even if you cannot get it on the store, you can atleast still have it out there (your app). And people have the freedom to find it, download it, and install it, if they want. Basically a work around, for the storefront of googles. There is no such choice, on iPhones. As a consumer, you are robbed of your choice in the matter.
As a app developer, you are not given the chance to compete. Apples way or the highway.

So the way they lose this one, is the same way Microsoft lost it, with windows and internet exploror, and being forced to allow competitors the ability to compete.

And clearly not about Apple wanting more money either.
But the fact of the matter (reguardless of motive) is they have a valid case.

They could argue that its anti-competitive, and a monopoly.
Apple could be forced to change its ways, the same as Microsoft was, with internet explorors.

Apple and Google form a cartel with two market dominating companies having the same high prices (30% fee) while printing money. Stuff can't be free but every company having the same high prices is a case for antitrust busting.

if it would make the games cheaper

If Epic games wins this, and it also applies to consoles.
Good, it means cheaper games for the consumer.

If your willing to buy games from which ever storefront is currently cheaper.
The guestion becomes if EA is willing to make a storefront for consoles? and what this means to online play, do they need to host their own servers?
If their willing, and have better prices than Sony or MS, why not?

Cheaper games (from more competition from stores) = better for the consumer.

That's the thing: you can make someone sign all the ToS you want. But if those terms of service violate the law, it's all wet paper. Like, I can sign a contract that makes me work 15 hours a day, no days off and that make me pay for my own PPE. But since all of that is illegal (at least in my country) the contract means absolutely nothing.

So, what they have to do is see if Apple's ToS contain any abusive/illegal clauses. The fact that Epic signed a ToS is not an automatic win for Apple by any means.

I personally dont..... but it would be fair, to give EA the option to try it, if they wanted.

If epic wins this case against apple, that will happend.
EA will get a chance to try, if it so wishes.

Would be really cool to see a class action from gamers against Apple if they lost access to the game and what they already paid inside the game.