They just don't want to pay 30%. It's that simple.

Do you not recall that Fortnite android originally didn't launch through the Google store? And it completely bombed. Once they moved to the Google store their numbers and revenue skyrocketed. 

It's not really smart, it's one guy trying to use his company to actively defame other companies and abusing the public in a way of fooling them into fighting on his behalf. It's absolutely asinine to see something of this level, even with court proceedings going on, and he had this planned before this second case, because he likely knew the outcome and he still went for it.

There should be rules to goading consumers into fighting your own fucking petty wars. he shouldn't be able to dictate the whole fucking tech industries standards, so he can circumvent them and abuse things to his end, that's not how this should work. I know damn well this man is a slimy lying stain on humanity, because the moment everyone lowers their cut and adhere's to his demands, it becomes a moment where he's in control and then he'll raise whenever he wants. I've seen this shit being played throughout history. Try to appeal to the crowd as the underdog, score a few wins, fool the crowd and before you know it you're the one running the show, but not for the good of the people, but for oneself.

If anything, Apple and Google should sue Epic for defamation, and I would strongly urge the courts to make a new law for this sort of tactic, because it should be illegal for a corp to goad it's customers into fighting bullshit wars. The only time we should give a shit, is when X store closes down and they have no backup plan for our products or warranties/money invested, not some shitty smear campaign so X company can get a lower cut, use networks and services entirely for free, and then topple the competition swiftly.

If this entirely works in Epic's favour, then this world be damned, plain and simple. It's a shitty, disgusting tactic and anyone using it should honestly be put in the loony bin, or behind bars at the very least. (I've extremely low tolerance to that kind of tactic, because it's the scummiest shit, akin to Victorian era dismantle tactics)

They already tried to take a stab at Google, but they never took them on with a court case like this. Some are suggesting they should have taken Google on this way first, with a possible win making it easier to then take on Apple, but imo, they would have lost regardless.

What's this got to do with consumer rights?

Sounds to me like they're just fighting to keep all the money, which doesn't help consumers in the slightest.

Even if something that benefits consumers is the result of this, they still definitely aren't fighting for consumer rights. That would just be a side effect, it's not what they're fighting for.

Also FYI, when you want to further explain a point it's ie not ei.