Lol Imagine is MS is also waiting for Sony to announce the price.
There was a thread just dedicated to this conundrum =p
Because Sony rep said they didn't decide the price yet and were aware of competition.
If it really is ~$450 manufacturing costs, then Sony needs to just bite the bullet and make it $399. A $50-$70 loss on each system is NOT that big of a deal for a multi-billion dollar company like Sony. Keep in mind that until PS4, every Sony console was sold at a loss at the beginning. What scared Sony was the losses on PS3 - but that is NOT the same situation as this rumor is saying. PS3 was sold at $599 (a still ridiculous price), and STILL had a loss of $200-$300 per console. Now that is bad. $50 is not something Sony should be sweating over.
Within six months I bet they can get that $50 loss down to a break-even point. And by holiday 2021, PS5 would be making a (small) profit per console already.
For the first year PS4 was also sold at loss, breaking even with PS+ and a game sold. Seems just what PS5 would need to sell for 399 and break even as well.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
Azzanation: "PS5 wouldn't sold out at launch without scalpers."