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Forums - Sales Discussion - Playstation fans are the most brand loyal fan according to research, follow with Xbox fan, Nintendo and PC

I will never understand this brand loyalty thing, maybe I'm more intelligent than most people but I buy whatever is the best devices, do not care who makes it, when and where.

Just like phones, I keep switching from android to ios constantly, I'm using ios at the moment, but if there would be an android with the same smoothness, a face scan as fast and reliable as iphone I'd go back, in fact I was enjoying my galaxy s10e if it was not for the poor wi-fi and lack of a proper face id or finger print. I also love sony's but don't like they didn't keep up with competition, loved them when they had the best audio and water proof.

In fact I dislike Apple as a company, but no one else is matching the quality of features I want, I couldn't care less about customization, just want something that works well.

Consoles is the same thing, I started this gen with PS4 due to better specs, better OS, better installation of games, etc Bought an xbox X at launch due to better quality, specs, quiet console, controller, backwards compatibility, but then bought a pro because xbox doesn't have VR neither the great ps exclusives. And of course could not be without my Nintendos, Pikmin 3, Wonderful 101, Mario odyssey and breath of the wild are some of the top games I've played all generation (top 10)

Just like next generation, I will go with the company that gives me the best console with the best games, and VR of course, this is a warning to Microsoft, no VR no buy, sorry.



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DonFerrari said:
HoangNhatAnh said:

You know that based on what? Top selling of 1st party games on ps4 aren't more than 16 million so far. Not to mention all of them get sale just after a few month, and after a full year, maybe you can get it for free.

If you know better then give the evidence and reasoning.

PS have had the 1st party increasing in sales every gen, they would also up their 1st party output when forced like they done on PS3 and buy current 3rd parties.

Still now sure your point, I see nowhere Sony fucking up their relationship with 3rd parties and taking like 4 gens to solve the issues.

"increasing in sales every gen" only Uncharted 4 has passed 16 mil with many sales, price cut, even give away on a user base of 108 mil after a long time since 2015 so not sure about that
"up their 1st party output when forced like they done on PS3" PS3 still have some big 3rd party gmes to back up in the early years no matter what. But what i asked you is: Game is becoming more expensive, taking more time to make, if Sony console without 3rd party games is in the same situation like Wii U, could Sony release 1st party games each month for it and make the system sell 40 mil like you claimed?

Last edited by HoangNhatAnh - on 08 February 2020

LGBTDBZBBQ said:
HoangNhatAnh said:

You know that based on what? Top selling of 1st party games on ps4 aren't more than 16 million so far. Not to mention all of them get sale just after a few month, and after a full year, maybe you can get it for free.

According to NPD, from 2013 to 2016 only one time PlayStation 4 exclusive managed to chart in the top 20 best selling games of the year! Uncharted at no.12 in 2016(Physical+Digital sales). 
By the end of 2016, PS4 has sold more than 54M units of hardware.

Meanwhile, Nintendo Switch exclusive managed to chart 14 times from 2017-2019 in the top 20 best selling games of the year without digital sales! By the end of 2019, Nintendo Switch has sold more than 52M units of hardware.

Mario Kart 8 - 3 times(10,12,10)
Zelda BOTW - 2 times(5,18)
Super Mario Odyssey - 2 times(9,15)
Super Smash Bros Ultimate - 2 times(5,7)
Pokemon Let's Go Pikachu - 1 time(20)
Pokemon Sword - 1 time(16)
Luigi's Mansion 3 - 1 time(18)
NSMBUD - 1 time(20)
Super Mario Party - 1 time(19)

My prediction for 1st party only sony console is around PS Vita numbers or worse. 

Not to mention, at that time, PS4 already had some big 3rd party games, but with 1st party games only, Sony system would sell much worse than vita since it is more expensive. Vita still have a ton of 3rd party games on it



Cobretti2 said:
Nah that survey is wrong.

Nintendo fans are loyal. They the only crazy enough ones to buy a console for 1st party games only lol. Also look at second hand games market. Even the Wii with some 20million plus sale games, hardly saw them on second hand market. With the other two so many second hand copies of games that come out only a month prior.

Imagine if Sony lost all their 3rd party support to XBOX. How much of that crowd would swing towards XBOX?

It's easy to do when the first party software is so consistently solid :P (for the most part - you've got occasional stinkers like Mario Tennis Ultra, Star Fox Zero, and Wii Music). Plus there's tons of them. There's also some great 2nd party stuff like Xenoblade, and I still buy the occasional third party game for Switch (more on the indie side but still), namely for the portability.

Anyway it's not the brand I'm loyal too, it's the quality games. And at least for my money, the games that appeal most to me just happen to come from Nintendo more often than not, with some stuff on the Xbox front too.

Sony tends to lean on the style of gaming that just doesn't appeal to me as much, which is more linear, cinematic games with an abundance of fluff like dialogue and cut scenes. I prefer to get into the action as quickly and as much as possible in addition to maximum freedom.



 

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DarthMetalliCube said:
Cobretti2 said:
Nah that survey is wrong.

Nintendo fans are loyal. They the only crazy enough ones to buy a console for 1st party games only lol. Also look at second hand games market. Even the Wii with some 20million plus sale games, hardly saw them on second hand market. With the other two so many second hand copies of games that come out only a month prior.

Imagine if Sony lost all their 3rd party support to XBOX. How much of that crowd would swing towards XBOX?

It's easy to do when the first party software is so consistently solid :P (for the most part - you've got occasional stinkers like Mario Tennis Ultra, Star Fox Zero, and Wii Music). Plus there's tons of them. There's also some great 2nd party stuff like Xenoblade, and I still buy the occasional third party game for Switch (more on the indie side but still), namely for the portability.

Anyway it's not the brand I'm loyal too, it's the quality games. And at least for my money, the games that appeal most to me just happen to come from Nintendo more often than not, with some stuff on the Xbox front too.

Sony tends to lean on the style of gaming that just doesn't appeal to me as much, which is more linear, cinematic games with an abundance of fluff like dialogue and cut scenes. I prefer to get into the action as quickly and as much as possible in addition to maximum freedom.

Monolith Soft is Nintendo 1st party



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FromDK said:
You should change the headline to:

"according to the 1000 people some asked"

And 1000 people dont show any "worldwide trend" Just saying :)

A 1000 people in any context is considered to be statistically significant, I'm sure that's why they went with that number, albeit it is the minimum requirement for any kind of validity.



SpokenTruth said:
Um, this survey is an abject failure between what it measured and what they are stating.

"1 in 3 people with a gaming system planned to buy the new PlayStation, compared to 1 in 4 who planned to buy the new Xbox. However, 8% wanted to buy both when they come out."

"40.7% of the people survey chose the PlayStation brand, which was followed by Xbox at 31.0% and Nintendo at 30.4%. Gaming PC and gaming laptop were separate entities with 14.7% and 8.6%, respectively."

That doesn't mean "brand loyalty". That measures "brand interest". Brand loyalty is retaining the same brand on subsequent purchases. This isn't measuring that. It makes no distinction what brand console you currently or previously gamed on when stating which console brand you intend to purchase next.

That doesn't mean the survey is useless or doesn't hold value (nor is a knock at the people surveyed or their consoles of choice). It's just very irresponsible of the surveyor to label the results as something that they aren't.

Yeah, it doesn't really say if the people surveyed were current owners of a given platform, which is kind of relevant if loyalty is the thing we are trying to establish. It's not loyalty if you're thinking about buying, say, the PS5 as your first Sony console.



Leynos said:
Wrong. SEGA fans are. They still have dedicated forums to hardware. Still make games for Genesis and Dreamcast. Still run servers for Dreamcast online games. Neo Geo fans are right behind. Then Nintendo fans as they stuck around during the Wii U. Loyalty is truly tested in hardship. Sony doesn't have loyalty. They have a cult of personality.

Not sure if sarcastic. What personality are you talking about?



mutantsushi said:
FromDK said:
You should change the headline to:

"according to the 1000 people some asked"

And 1000 people dont show any "worldwide trend" Just saying :)

SpokenTruth said:
Um, this survey is an abject failure between what it measured and what they are stating.
That doesn't mean "brand loyalty". That measures "brand interest". Brand loyalty is retaining the same brand on subsequent purchases. This isn't measuring that. It makes no distinction what brand console you currently or previously gamed on when stating which console brand you intend to purchase next.
That doesn't mean the survey is useless or doesn't hold value (nor is a knock at the people surveyed or their consoles of choice). It's just very irresponsible of the surveyor to label the results as something that they aren't.

Exactly (x2). The line from article that shows the lie most directly is this:
"Sony’s PlayStation and its four (soon to be five) iterations claimed the most dedicated customers"
If we're being seriously, we know that isn't true of all four iterations, is it?
PS2 to PS3 had ~45% sales drop, from total market domination to barely eking out nominal win w/ less software due to slow start.
So the idea Playstation fans are brand loyal across iterations is absolutely ridiculous.
Clearly they respond to market alternatives, and they respond to strengths and weaknesses of Sony's current offering.
So all the polling numbers (of limited sample) show is those people have good interest in Sony's PS5 product at this point.
Of course not all details of it are known, so maybe we can say they are happy with PS4 and what they know of PS5 they like.
OK, great. We can even say that even in with troubles of PS3, Sony was able to outsell MS who had 1 year head start,
Although "loyalty" is less likely than simple desirability of Sony's exclusive offerings (and regional popularity winning fence-sitters).
Trying to oversell it into ahistorical "brand loyalty" is absurd, almost half of PS2 audience ditched Sony for PS3 era, that's a fact.

Any console is going to have a mix of loyalists and ship jumpers. Sales may drop when going from one gen to the next, but you cannot build a success story like the Playstation without a huge loyalist following. It's the big picture, the arc from PS1 to PS5.



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