Playstation fans are the most brand loyal fan according to research, follow with Xbox fan, Nintendo and PC

[Dante9]

mutantsushi said:

FromDK said:
You should change the headline to:

"according to the 1000 people some asked"

And 1000 people dont show any "worldwide trend" Just saying :)

SpokenTruth said:
Um, this survey is an abject failure between what it measured and what they are stating.
That doesn't mean "brand loyalty". That measures "brand interest". Brand loyalty is retaining the same brand on subsequent purchases. This isn't measuring that. It makes no distinction what brand console you currently or previously gamed on when stating which console brand you intend to purchase next.
That doesn't mean the survey is useless or doesn't hold value (nor is a knock at the people surveyed or their consoles of choice). It's just very irresponsible of the surveyor to label the results as something that they aren't.

Exactly (x2). The line from article that shows the lie most directly is this:
"Sony’s PlayStation and its four (soon to be five) iterations claimed the most dedicated customers"
If we're being seriously, we know that isn't true of all four iterations, is it?
PS2 to PS3 had ~45% sales drop, from total market domination to barely eking out nominal win w/ less software due to slow start.
So the idea Playstation fans are brand loyal across iterations is absolutely ridiculous.
Clearly they respond to market alternatives, and they respond to strengths and weaknesses of Sony's current offering.
So all the polling numbers (of limited sample) show is those people have good interest in Sony's PS5 product at this point.
Of course not all details of it are known, so maybe we can say they are happy with PS4 and what they know of PS5 they like.
OK, great. We can even say that even in with troubles of PS3, Sony was able to outsell MS who had 1 year head start,
Although "loyalty" is less likely than simple desirability of Sony's exclusive offerings (and regional popularity winning fence-sitters).
Trying to oversell it into ahistorical "brand loyalty" is absurd, almost half of PS2 audience ditched Sony for PS3 era, that's a fact.

Any console is going to have a mix of loyalists and ship jumpers. Sales may drop when going from one gen to the next, but you cannot build a success story like the Playstation without a huge loyalist following. It's the big picture, the arc from PS1 to PS5.