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Forums - Sales Discussion - December NPD 2019

thismeintiel said:
curl-6 said:

"Wonders" is quite an exaggeration.

The fully featured standard Switch is still $299, didn't even get a Black Friday/holiday discount, and the majority of sales came from this SKU.

Even if the Lite made up only 20% of sales, that is still an extra 407K units sold in Dec.  Of course, my guess is it is closer to 25%-30%, as it currently sits at 36% of total sales in Japan for this year.  There's no denying that the $199 Lite more than likely saved it from being down YOY and is 100% what helped it hit the 2M mark.

Not sure why pointing out this simple fact after someone wrongly stated "2M without a pricecut!" seems to upset some.

Releasing a cut down model with less features at a reduced price isn't the same as a price cut; the regular Switch, which is one the most buyers chose, still costs as much as it did at launch.

And the Lite's not really doing "wonders" when the $300 base model still comprises the bulk of sales.

Last edited by curl-6 - on 29 January 2020

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Doing wonder = Base Switch without price cut during the holidays at $299 as the best selling console SKU.

Doing OK = Switch Lite.



curl-6 said:
thismeintiel said:

Even if the Lite made up only 20% of sales, that is still an extra 407K units sold in Dec.  Of course, my guess is it is closer to 25%-30%, as it currently sits at 36% of total sales in Japan for this year.  There's no denying that the $199 Lite more than likely saved it from being down YOY and is 100% what helped it hit the 2M mark.

Not sure why pointing out this simple fact after someone wrongly stated "2M without a pricecut!" seems to upset some.

Releasing a cut down model with less features at a reduced price isn't the same as a price cut; the regular Switch, which is one the most buyers chose, still costs as much as it did at launch.

And the Lite's not really doing "wonders" when the $300 base model still comprises the bulk of sales.

Entry price saw a cut.  Whether that was through a SKU price cut or a new lower priced SKU really doesn't matter.  And I didn't say the Lite was doing wonders all by itself.  I said it was doing wonders for the Switch, as a whole.  It saved it from being down YOY and pushed it past 2M in Dec.  An extra 400K+ in sales isn't anything to sneeze at.



thismeintiel said:
curl-6 said:

Releasing a cut down model with less features at a reduced price isn't the same as a price cut; the regular Switch, which is one the most buyers chose, still costs as much as it did at launch.

And the Lite's not really doing "wonders" when the $300 base model still comprises the bulk of sales.

Entry price saw a cut.  Whether that was through a SKU price cut or a new lower priced SKU really doesn't matter.  And I didn't say the Lite was doing wonders all by itself.  I said it was doing wonders for the Switch, as a whole.  It saved it from being down YOY and pushed it past 2M in Dec.  An extra 400K+ in sales isn't anything to sneeze at.

Entry price for a model most customers chose against even when it was $100 cheaper though. The full Switch experience, which most customers evidently prefer, still cost buyers an entry price of $299.

And "wonders" is still overstating it; if the Lite had not come along plenty of those who bought it might have just picked up a regular Switch, so we can't even say it added 400k for sure.



curl-6 said:
thismeintiel said:

Entry price saw a cut.  Whether that was through a SKU price cut or a new lower priced SKU really doesn't matter.  And I didn't say the Lite was doing wonders all by itself.  I said it was doing wonders for the Switch, as a whole.  It saved it from being down YOY and pushed it past 2M in Dec.  An extra 400K+ in sales isn't anything to sneeze at.

Entry price for a model most customers chose against even when it was $100 cheaper though. The full Switch experience, which most customers evidently prefer, still cost buyers an entry price of $299.

And "wonders" is still overstating it; if the Lite had not come along plenty of those who bought it might have just picked up a regular Switch, so we can't even say it added 400k for sure.

Define plenty?  Cause if the full experience was what people prefer, why even buy the lesser model?  The fact is, those who are buying it at $199, even though it has fewer features, are people who won't buy it at $299.  If they would buy it at $299, they would have just got the OG model to have the "full experience."  No Lite and you can bet 350K+ of those sales go away. 

Nintendo knows what it is doing and knew when to time the Lite release.  Now, quite a few people who would have waited for the OG model to get a cut to $199 can jump on board, turning any months that would possibly have shown drops YOY to now showing gains.  Same goes for normal price cuts on other consoles.



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thismeintiel said:
curl-6 said:

Entry price for a model most customers chose against even when it was $100 cheaper though. The full Switch experience, which most customers evidently prefer, still cost buyers an entry price of $299.

And "wonders" is still overstating it; if the Lite had not come along plenty of those who bought it might have just picked up a regular Switch, so we can't even say it added 400k for sure.

Define plenty?  Cause if the full experience was what people prefer, why even buy the lesser model?  The fact is, those who are buying it at $199, even though it has fewer features, are people who won't buy it at $299.  If they would buy it at $299, they would have just got the OG model to have the "full experience."  No Lite and you can bet 350K+ of those sales go away. 

Nintendo knows what it is doing and knew when to time the Lite release.  Now, quite a few people who would have waited for the OG model to get a cut to $199 can jump on board, turning any months that would possibly have shown drops YOY to now showing gains.  Same goes for normal price cuts on other consoles.

Not necessarily true at all; many among them may have planned to buy a Switch at $299 for Pokemon, only to find out a few months out that they could shave $100 off that.




Q3 Nintendo
Base Switch shipment = 7.58M
Switch Lite shiptment= 3.24M
Switch Total shipment = 10.81M

Nearly 3 years on the market without a price drop for Base Switch and only dropped 1.84M from previous year Q3 and competing against $200 SKU at the same time.

wonder. noun. noun. /ˈwʌndər/ 1[uncountable]
a feeling of surprise and admiration that you have when you see or experience something beautiful, unusual, or unexpected

Doing Wonder is a brand new MEME after falling off a cliff

Another wonder has happened



thismeintiel said:
curl-6 said:

Entry price for a model most customers chose against even when it was $100 cheaper though. The full Switch experience, which most customers evidently prefer, still cost buyers an entry price of $299.

And "wonders" is still overstating it; if the Lite had not come along plenty of those who bought it might have just picked up a regular Switch, so we can't even say it added 400k for sure.

Define plenty?  Cause if the full experience was what people prefer, why even buy the lesser model?  The fact is, those who are buying it at $199, even though it has fewer features, are people who won't buy it at $299.  If they would buy it at $299, they would have just got the OG model to have the "full experience."  No Lite and you can bet 350K+ of those sales go away. 

Nintendo knows what it is doing and knew when to time the Lite release.  Now, quite a few people who would have waited for the OG model to get a cut to $199 can jump on board, turning any months that would possibly have shown drops YOY to now showing gains.  Same goes for normal price cuts on other consoles.

Think Families with several children, for instance. You only need one base model per household, for the rest, you could opt for a lite without the limitations of the base model really mattering much anymore. Or if you really just need something to play on the road and don't care at all about gaming on it at home.

The price doesn't push people to buy it. Rather, it makes buying the gimped version acceptable for some. Because the vast majority plays both at home on the TV and mobile, and that's something they simply couldn't do on the lite. It removed one of the main reasons why the Switch is such a runaway success, and that why it's sales are way below those of the base model.

And just think about it, if your theory was true that people rushed to buy the cheaper console and that it was the reason for the great sales, then the lite would have needed to outsell the base console, but that didn't happen in the slightest.



If Xbox can beat PlayStation in this gen NPD holiday month, I’m optimistic what can happen when MS actually has their shit together next gen.



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles.