If this is a fighter with pretty meh sales, you pretty much just made the case for the ads. In other words, Capcom is looking for ways to keep the budget going for the game and this is one of them. I personally do not have a problem if I can turn them off. As I remember, the game wasn't even going to be made unless Sony put in some funding. If the money isn't coming in from DLC then other means are going to be required to keep the game coming.
The game was going to be made regardless, it might have just taken longer. Though how much you believe that depends on how much weight you put behind PR. Capcom was pumping out games back then that were selling.
I wasn’t questioning the logic of putting ads into the game, I was more making the point that they already rubbed a lot of fans the wrong way with the lack of content in the game and the free to play inspired progression system that encourages microtransactions. They’re just pouring gasoline on the fire trying to make extra revenue this way.
And it’s not as if they’re advertising Papa Johns or HBO or something, these are Capcom/Street Fighter ads, for things fans of the game probably know about already. Which just makes it an even stranger decision in along line of bad SFV decisions from Capcom, starting with the exclusive deal.