theDX said:
Miyamotoo said:
Smartphones are not consoles. Dont forget, $250 price point for 3DS was huge problem for 3DS sales, that why 3DS had huge price point to $170 only 6 months after launch.
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He has a point though. The 3DS launched before smartphones took off in Japan. The iPhone 4S was one of the first successful smartphones there and it came out in September 2011.
America in 2011: 42% of phones were smartphones (source)
Japan in 2011: 18% of phones were smartphones (source)
In 2011 the majority of consumers (even in America) didn't want to spend >$250 on a new phone. However, by 2014 smartphones hit ~70% market penetration in both markets. This is when most consumers would have gotten used to the higher prices.
I think this change in perception of value in recent years arguably helped the Switch.
It might have even helped the PS4 Pro and Xbox One X. Because remember people shitting on the Xbox One because it launched at $499? That was in 2013. Same year as the Switch launched we got the Xbox One X which also cost $499 at launch and no one cared. But that is difficult to compare because the base consoles are cheaper now.
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No he doesn't, we even before iPhone 4S had expansive phones but that wasnt really my point, my is point is fact that phones are not only gaming handhelds and dont have same value and perception like gaming consoles/handhelds (in this case Switch).
Switch is a hybrid (in Japan on first place is handheld) that can be used only for games, you cant do almost anything with Switch expect playing games, with phone you can play games, make audio and video calls, browsing internet, watching YouTube, listening music, taking pictures, taking audio record, using GPS, making calculations, using them for school or job tasks...phones are basically mini computers they can do almost everything you can do with PC, while Switch is just a gaming handheld. So people are generally much more willing to gave $200-500 for phones that can be used in every day life and for wide variety of things than they are to gave $300 just for device that can play only games like Switch.
Point that 3DS launched before smartphones took off in Japan actually goes in favour of Switch, today phones/tablets are incomparable much more popular then they were in 2011/2012, phone/tablet gaming is very popular in Japan and Switch thats on first place handheld in Japan is competing with phones/tablets also, and price point is huge factor in that competition.
Talking about comparison with consoles/handhelds, Switch still has launch price point and actual home console price point, while you can buy 2DS for $80 currently, Switch is still selling one Switch per family/household (phones/tablets are on device per person) and $300 is still high price point to have popularity and sales like Nintendo handhelds usually have in Japan, so yeah, Switch sales yet need to explode in Japan.
Perception and value did change but for phones, not really for consoles/handhelds, smartphones today generally have much more higher value than phones had in 2011/2012. Comparing price points of launch Xbox and Xbox One X are totally different things, people shitting on $499 Xbox launch price point because we had PS4 that was actually stronger and had $100 lower price point and that was one of main reasons why PS4 was selling so better and why MS made fast price cut, of course that no one cared about $499 Xbox One X price point when we talking about mid gen upgrade with much stronger hardware (around 4x stronger than base Xbox One) made for 4K gaming, so $500-600 price point was actualy expected for Xbox X.
Last edited by Miyamotoo - on 30 September 2018