Megiddo said: Again I ask, what Japanese retailer is going to want to order a big shipment of Labo for the holidays when it can't even move its initial shipment? |
You can’t really judge the sales of Labo based on it’s initial shipment.
Nobody had any idea what the initial interest would translate to sales. If they had low shipment and too much demand, it’s an other Wii Fit situation and everybody lose in the initial process. If the situation is reversed, like it’s the case right now, we have too much stock on hands because demand is not at level the retailer expected.
In that case retailers will look at how’s product is moving, sure they order any other shipment for a while, but if the game keep selling on a weekly basis, they will reorder it at a level that match their sales previsions. If the game doesn’t sell at all, you can expect them to not order anymore.
Since Labo is marketed like a toy, I expect retailers to have a wait and see approach before putting them in the bargain bins.
And as an exemple, I know it’s extreme and can’t be used for comparison, but to emphasize that you need to analyze everything individually instead of looking at something the same way you’re looking at something else, it took 3 months for EB Games in Canada to sell through the initial shipment of GTA V, even with record preorders and sales.