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Forums - Microsoft Discussion - Phil Spencer's PR guide book

LudicrousSpeed said:
Wish Sony and Nintendo had someone as vocal and active as the XBoss :)

So you wished that Sony and Nintendo were more about talking and less about doing?

Savage.



"lupus in fabula, venit enim ad me."

Translation: I will always hate Fox for canceling The Exorcist.

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DonFerrari said:

Since we don't have much insight on the real toughts of them and considering Don Matrick were EA then of course it's plausible that he had a good inheritance that he spoiled and delivered a bad situation that Phil is still turning around. Hope that when X2 launch they have a much healthier situation

The next Xbox is definitely going to reveal a lot about Phil's intentions, and whether or not there's any weight behind his game-centric PR shpeal. I'm not entirely convinced the department has what it takes to get anywhere without world-class first party studios, and my out-there pessimistic prediction is that MS probably wants to fold Xbox into a more centralized PC gaming initiative eventually. I have a suspicion a lot of the higher-ups at MS believe the traditional console market isn't the future of the industry, regardless of how well Sony and Nintendo do, and want to try more "forward-thinking" approaches. To me that would help explain why so much has been getting cancelled and shut down. I can't help but feel like MS as a whole is slowly trying to pull investment from the scene, with Phil put in front of the masses trying to reassure everyone that it's all fine. 



DJjazzyGETH said:
DonFerrari said:

Since we don't have much insight on the real toughts of them and considering Don Matrick were EA then of course it's plausible that he had a good inheritance that he spoiled and delivered a bad situation that Phil is still turning around. Hope that when X2 launch they have a much healthier situation

The next Xbox is definitely going to reveal a lot about Phil's intentions, and whether or not there's any weight behind his game-centric PR shpeal. I'm not entirely convinced the department has what it takes to get anywhere without world-class first party studios, and my out-there pessimistic prediction is that MS probably wants to fold Xbox into a more centralized PC gaming initiative eventually. I have a suspicion a lot of the higher-ups at MS believe the traditional console market isn't the future of the industry, regardless of how well Sony and Nintendo do, and want to try more "forward-thinking" approaches. To me that would help explain why so much has been getting cancelled and shut down. I can't help but feel like MS as a whole is slowly trying to pull investment from the scene, with Phil put in front of the masses trying to reassure everyone that it's all fine. 

Well MS strategy is probably the one that gives them more profit even in the long run, it is just that for us that like to discuss and on console war it seem weak... but considering game anywhere brings them a lot of possible bridge with PC and increase their total userbase, and 3rd party being the largest part of the market perhaps at the end their X2 will give them a lot of profits even if the HW sales again are less than half of PS5.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

DonFerrari said:

Well MS strategy is probably the one that gives them more profit even in the long run, it is just that for us that like to discuss and on console war it seem weak... but considering game anywhere brings them a lot of possible bridge with PC and increase their total userbase, and 3rd party being the largest part of the market perhaps at the end their X2 will give them a lot of profits even if the HW sales again are less than half of PS5.

Yeah I definitely think they're finding plenty of ways to be profitable, so in that regard the brand is probably safe. These days digital sales and subscriptions are becoming such a big source of profit I anticipate Gamepass is going to keep being a cornerstone of their business. The question then is how high the quality of the actual games being delivered will be. Who knows. Super curious how the console landscape will be in five years.



DJjazzyGETH said:
DonFerrari said:

Well MS strategy is probably the one that gives them more profit even in the long run, it is just that for us that like to discuss and on console war it seem weak... but considering game anywhere brings them a lot of possible bridge with PC and increase their total userbase, and 3rd party being the largest part of the market perhaps at the end their X2 will give them a lot of profits even if the HW sales again are less than half of PS5.

Yeah I definitely think they're finding plenty of ways to be profitable, so in that regard the brand is probably safe. These days digital sales and subscriptions are becoming such a big source of profit I anticipate Gamepass is going to keep being a cornerstone of their business. The question then is how high the quality of the actual games being delivered will be. Who knows. Super curious how the console landscape will be in five years.

That is the reason I support Sony, they are the company that have the focus on SP story driven that I appreciate.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

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LudicrousSpeed said:
Wish Sony and Nintendo had someone as vocal and active as the XBoss :)

I can get onboard with that. Shu used to be more active and “present.” I always loved that. Adam Boyes was good at it, too. Hope that comes back.



DonFerrari said:
DJjazzyGETH said:
Much like most political leaders, there's likely a hard limit on what Phil Spencer himself can impact within the greater context of MS as a massive company, so it makes sense to me that a lot of his job comes down to appearances and the like. It's mostly comes across as hollow, but at least I can believe that he's legitimately trying to steer the department into a games-centric direction as opposed to what we had before with Don Mattrick, who's influence on the brand ultimately led to me switching to Playstation as my main gaming base.

Thinking about it though, that hollowness does speak to a greater tonal issue I've had with Microsoft's marketing for a few years. A lot of their products and services lately are attempts (sometimes failed, other times successful) at aping something from a clear industry leader, and in turn their ads just come off as so cloying, manipulative, and self-righteous. The said could be said of a lot of advertising of course, but I still remember the "Scroogled" Bing campaign, a series of pretty annoying Windows phone ads that really seemed like they were speaking down to people, and that ridiculous attempt at misrepresenting the 4K features of the Xbox One S when it first came out. Am I the only one who's been rubbed the wrong way by MS marketing lately?

Considering that before Phil they had a lot more exclusives (X360 and start of X1), do you really prefer his direction?

LudicrousSpeed said:
Wish Sony and Nintendo had someone as vocal and active as the XBoss :)

So you wished that Sony and Nintendo were more about talking and less about doing?

Sorry to interupt your console warz but he’s done plenty since taking over. The Xbone has rebounded nicely from the shitstorm Mattrick left it in. So clearly you can talk AND do stuff :)



pitzy272 said:
LudicrousSpeed said:
Wish Sony and Nintendo had someone as vocal and active as the XBoss :)

I can get onboard with that. Shu used to be more active and “present.” I always loved that. Adam Boyes was good at it, too. Hope that comes back.

Yep they were both good at it.



LudicrousSpeed said:
DonFerrari said:

Considering that before Phil they had a lot more exclusives (X360 and start of X1), do you really prefer his direction?

So you wished that Sony and Nintendo were more about talking and less about doing?

Sorry to interupt your console warz but he’s done plenty since taking over. The Xbone has rebounded nicely from the shitstorm Mattrick left it in. So clearly you can talk AND do stuff :)

Yes he surely is delivering on his yearly promisses of best lineup ever and increasing investiment and focus on 1st party.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

Games take time breh.