Never heard of it. Watched a YouTube video highlighting some (maybe all) of the songs... all of them seemed like very low production quality. Not the music, but the videos themselves. Is this a competition between famous artists, or are these up-and-coming artists?
You'll have to excuse me, I'm a white, privileged, American man that likes to listen to pop-rap crap, and block out most of what's going on in the rest of the world, unless it involves paying someone in another country to do my work for me at a fifth the price.
Sorry, maybe I should edit that last part out. It started as a joke, I swear! :(