Net neutrality robs consumers and businesses of choice. It protects incumbent ISPs from real competition, as it requires all players to provide the exact same service.
It's like cable TV, essentially. We all want to be able to pick and choose the cable channels that we pay for. But, big media has bent over backwards to ensure that we have to pay for everything, even if we don't want it. Net neutrality ensures that we are subject to the exact same problem with the internet. I would gladly choose a slower connection to about 95% of the World Wide Web, in exchange for faster streaming and gaming network connection. But, under the current law, it is illegal for a company to offer me that. That is ridiculous. Likewise, I might be interested in starting an internet service provider that creates plans tailored to the needs of individuals, or various businesses. I am not allowed to do that. In this way, the current law protects the big boys from smaller startups.
It truly is textbook doublespeak, essentially the same way as the Patriot Act is the opposite of patriotism.