Do you see the word revenue?

What does hype have to do with revenue?

Pokemon go is a free to play game with in-app purchases, Super mario run is a free to start game ( 3 levels ) , then you have to pay 10$ for the full game.

It 's near 100m downloads on iphone/ipad alone but only 5% purchased the app, 50$m revenue isn't bad though!

If it managed 100m download  on ios, it  could do more than double of that on Android, since the user base is way bigger, so it may approach Pokemon Go number of downloads.

 Super mario run is expensive for a mobile game/app, even though,  it's completely absurd that mobile gamers who spent so much money for the devices they play and many more on microtrasactions of other apps than the cost of super mario run, are complainging about the 10$ of Super mario run...

Mobile gamers would be satisfied with 2-3$... Yeah but  initial price for Mario game at 2$-3? Utter devaluing!

Perhaps, the could drop it to 6$ at maximum, even though mobile venture is more  for enticing people to  acquire their hardware and its software ( Pokemon go  and 3DS/ Pokemon SUN & MOON sales boost, proved that it works )  than making money, plus that people who bought it at 10$ could be disgruntled if Nintendo cuts the price, for obvious reasons !

Full games are for their dedicated hardware! Thus, Nintendo makes that kind of games on mobile to lure them to buy their hardware and software on it ! ( And I want them to do the same with PC )

As for the quality? Are you  sure that mobile gamers are the kind of gamers that seek for that? 

It makes perfect sense. Brand exposure is your main goal, while revenue from mobile is desirable but of lesser importance.

So what's the plan?

Over-price your average-ish game so that it becomes decidedly less popular than under other models.

Brilliant.

I'm also loving the "it's the consumer's fault" defense. That should help matters tremendously. Nintendo should follow the examples of their followers and have Reggie do some ads: "You think Mario Run is too expensive? What's wrong with you!"

Or they pay $2 - $3 for a full Rayman Jungle Run game or for a full Rayman Fiesta Run game, which they can even play in offline mode. People are smart. ;)

It's ok, next time

Of course it's expensive for a mobile game/app!

However, I expended 500-800$ for an iphone, I spent 25$-100$ on Pokemon go on microtrasactions and I'm a very logical person if I'm complaining for super mario run costing 10$...

So what's wrong  with defending Nintendo in that particular case? It's justifiable! 

The Reggie is always right. The consumer is always the enemy.

First, you're creating a false argument.  The typical person does not spend that much money on mobile games.  Whales on the far end of the spectrum drive up the averages and they're probably buying Mario Run, too.

That's not really the issue, though.  Going against the market and then claiming it's the fault of consumers for not falling into line is just silly.  It's like a General drawing up a battle plan then blaming the enemy for not blindly walking into an ambush when it fails.  Consumers don't have to conform to anyone's strategy.  It's the other way around--businesses have to tailor their strategy to the market-place.  Excuses are meaningless, especially when we're talking about well known tendencies.

$10 is too much.

The second part is true.  Retail is war and consumers are those faceless bad-guys from Power Rangers.

The first part sounds like something a lame Pokemon would say.