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pokoko said:
It makes perfect sense. Brand exposure is your main goal, while revenue from mobile is desirable but of lesser importance.

So what's the plan?

Over-price your average-ish game so that it becomes decidedly less popular than under other models.

Brilliant.

I'm also loving the "it's the consumer's fault" defense. That should help matters tremendously. Nintendo should follow the examples of their followers and have Reggie do some ads: "You think Mario Run is too expensive? What's wrong with you!"

Of course it's expensive for a mobile game/app!

However, I expended 500-800$ for an iphone, I spent 25$-100$ on Pokemon go on microtrasactions and I'm a very logical person if I'm complaining for super mario run costing 10$...

So what's wrong  with defending Nintendo in that particular case? It's justifiable!