Kimishima: Revenue From Mario Run Did Not Meet Our Expectations

[pokoko]

NintendoPie said:

pokoko said:
It makes perfect sense. Brand exposure is your main goal, while revenue from mobile is desirable but of lesser importance.

So what's the plan?

Over-price your average-ish game so that it becomes decidedly less popular than under other models.

Brilliant.

I'm also loving the "it's the consumer's fault" defense. That should help matters tremendously. Nintendo should follow the examples of their followers and have Reggie do some ads: "You think Mario Run is too expensive? What's wrong with you!"

The Reggie is always right. The consumer is always the enemy.

The second part is true.  Retail is war and consumers are those faceless bad-guys from Power Rangers.

The first part sounds like something a lame Pokemon would say.