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Forums - Nintendo - Nintendo Switch Super Bowl LI Commercial

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Goodnightmoon on 01 February 2017

What? A super Bowl add, Isn't that incredibly expensive? Is pretty cool btw, on the line with the awesome marketing Switch is getting.



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bunchanumbers on 01 February 2017
guiduc said:
bunchanumbers said:
I don't know why they are advertising to be honest. Its going to be sold out for the first few months. They could save millions and start their advertising campaign at launch after its sold out.

They have to raise awareness before launch in the first place. People might be tempted to order it, and when they see it's sold out everywhere, they'll figure this console is what everybody wants. Momentum will pick up as awareness spread even further. And now they'll be able to switch focus to upcoming games (first and third party)

 

Miyamotoo said:
bunchanumbers said:
I don't know why they are advertising to be honest. Its going to be sold out for the first few months. They could save millions and start their advertising campaign at launch after its sold out.

Because people be aware of new NIntendo console. For instance mass market didn't were aware that Wii U was new Nintendo console.

Nintendo didn't need to advertise in the super bowl for Wii and that was their most successful home console ever. All this is, is a waste of millions that could be used for better purposes. 5 million for 30 seconds isn't worth it. This is half the goal for Shenmue 3. Think about that.



Miyamotoo on 01 February 2017
bunchanumbers said:

)

 

Miyamotoo said:

Because people be aware of new NIntendo console. For instance mass market didn't were aware that Wii U was new Nintendo console.

Nintendo didn't need to advertise in the super bowl for Wii and that was their most successful home console ever. All this is, is a waste of millions that could be used for better purposes. 5 million for 30 seconds isn't worth it. This is half the goal for Shenmue 3. Think about that.

They didnt needed for Wii, but on other hand awareness and marketing was biggest problem for Wii U, and they needed to do much better job with Switch. Strong and great marketing is good thing, not bad.



Luke888 on 01 February 2017
bunchanumbers said:
guiduc said:

They have to raise awareness before launch in the first place. People might be tempted to order it, and when they see it's sold out everywhere, they'll figure this console is what everybody wants. Momentum will pick up as awareness spread even further. And now they'll be able to switch focus to upcoming games (first and third party)

 

Miyamotoo said:

Because people be aware of new NIntendo console. For instance mass market didn't were aware that Wii U was new Nintendo console.

Nintendo didn't need to advertise in the super bowl for Wii and that was their most successful home console ever. All this is, is a waste of millions that could be used for better purposes. 5 million for 30 seconds isn't worth it. This is half the goal for Shenmue 3. Think about that.

well doesn't the Super Bowl get a cumulative 1B views roughly ? I recall reading something along those lines...



Frogger on 01 February 2017
Ultrashroomz said:
Good advertising, but the main concern is that pre-orders are sold out.

The general consumer who isn't a gamer who sees this might be interested, go to GameStop or Best Buy to pre-order, find out it's sold out, and by the time March rolls around, they might just forget about it.

Yeah, or they might not, like with the Wii.



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Frogger on 01 February 2017
bunchanumbers said:
guiduc said:

They have to raise awareness before launch in the first place. People might be tempted to order it, and when they see it's sold out everywhere, they'll figure this console is what everybody wants. Momentum will pick up as awareness spread even further. And now they'll be able to switch focus to upcoming games (first and third party)

 

Miyamotoo said:

Because people be aware of new NIntendo console. For instance mass market didn't were aware that Wii U was new Nintendo console.

Nintendo didn't need to advertise in the super bowl for Wii and that was their most successful home console ever. All this is, is a waste of millions that could be used for better purposes. 5 million for 30 seconds isn't worth it. This is half the goal for Shenmue 3. Think about that.

That's pretty riddiculus logic. Wii didn't need a Super Bowl ad, therefore a Super Bowl Ad is a waste of money. You know what else the Wii didn't need? Core gamers. Good online. Voice Chat. A traditional controller layout. Doesn't mean they wouldn't benefit other products.



Raven on 01 February 2017

It's definitely a good way to get the word out for a March launch, at least in the US. Commercial looks pretty good too!



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outlawauron on 01 February 2017
Green098 said:

Since when has Nintendo been able to make such amazing advertisements? And man they are steping up with the marketing!

Wii would like to play is one of the advertising campaigns ever...



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Volterra_90 on 01 February 2017

Yeah, that was really cool. I think Nintendo is advertising Switch in the right way, and having a Super Bowl commercial is a nice way to market the console. I'm surprised on how good the commercials are lately.



Stefan.De.Machtige on 01 February 2017

If Nintendo can keep the marketing up like this, the NS could do really well .



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