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Forums - Nintendo Discussion - What level of advertisement do you expect for Splatoon 2 ?

zorg1000 on 21 January 2017

One really big thing that Wii U failed at was having a steady advertising/marketing campaign, it would have a big game to advertise then go 4-6 months with nothing major.

Nintendo really needs to capitalize on launch/Zelda (March), Mario Kart (April), ARMS (Spring), Splatoon (Summer) releasing in quick succession and have a solid 6 months of constant advertising.



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zorg1000 on 21 January 2017
mZuzek said:
zorg1000 said:
One really big thing that Wii U failed at was having a steady advertising/marketing campaign, it would have a big game to advertise then go 4-6 months with nothing major.

Nintendo really needs to capitalize on launch/Zelda (March), Mario Kart (April), ARMS (Spring), Splatoon (Summer) releasing in quick succession and have a solid 6 months of constant advertising.

I wonder what they'll have for the second half of the year. Right now, they probably should have it covered for a while with Arms, Splatoon and E3 hype seeing them through to July, but after that there's no first-party games all the way until November with Mario (I doubt Xenoblade releases before that, hell I doubt it even releases this year at all).

It depends when exactly ARMS & Splatoon release in Spring/Summer. A lineup like this would be pretty good for keeping momentum going.

Early March-Launch/Zelda

Late April-Mario Kart Deluxe

Mid June-ARMS

Early August-Splatoon 2

Late September-Fire Emblem Warriors

Late October-Xenoblade 2

Late November-Mario Odyssey

Nintendo is known to announce games at E3 that launch during the holidays (2013-3D World, 2014-Captain Toad, 2015-Mario Tennis/Amiibo Festival) so even if Xenoblade gets delayed their is likely to be a support title for Mario during the holidays.

Then mix in the 3rd party support between those games and you have a pretty consistent release schedule.



When the herd loses its way, the shepard must kill the bull that leads them astray.

Platina on 21 January 2017

Less than the original Splatoon, because it has more awareness now



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Nautilus on 21 January 2017

The push is going to be stronger than the first, and that apllies to everywhere in the world.If Splatoon manages to sell more than the first(and significaly so), it will cement itself as another Nintendo pillar, so nintendo will take the chance.



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Lonely_Dolphin on 21 January 2017

Atleast as much as the first, if not more, meme commercial and all!
I just worry about paid online hindering this game's sales.



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Luke888 on 22 January 2017
Einsam_Delphin said:
Atleast as much as the first, if not more, meme commercial and all!
I just worry about paid online hindering this game's sales.

Do you think they will be able to create a new song as catchy as "You're a Kid now, You're a Squid now" ?



monocle_layton on 22 January 2017

1. Share on social media

2. Put commercials

3. Advertise on Youtube with commercials

4. Sponsor popular gamers to give Spla2oon some hype

5. Kids channels- don't forget Nick, CN, etc etc.

6. Kill anyone who dislikes Splatoon

Very simple and straightforward plan. I am sure they'll advertise it, especially since it is in Summer. School's out, it won't hurt to get a game. Why not go for Spla2oon? It's new, cool, and seems interesting. It'll appeal to many casuals.



Ck1x on 22 January 2017

My guess is that it will get Mario Kart levels of advertising since Nintendo now knows the full potential of the franchise!



Eagle367 on 22 January 2017

I think splatoon will be decently advertised but what I am note interested in is how much arms will be advertised. I think that game has the potential to become the next splatoon if done right. They need a global testfire for that as well as advertising the hell out of it



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S.T.A.G.E. on 22 January 2017

The same amount as part one since the Switch is going to sell to the same crowd as the Wii U.