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1. Share on social media

2. Put commercials

3. Advertise on Youtube with commercials

4. Sponsor popular gamers to give Spla2oon some hype

5. Kids channels- don't forget Nick, CN, etc etc.

6. Kill anyone who dislikes Splatoon

Very simple and straightforward plan. I am sure they'll advertise it, especially since it is in Summer. School's out, it won't hurt to get a game. Why not go for Spla2oon? It's new, cool, and seems interesting. It'll appeal to many casuals.