The EU must be adding some added tax or something, $300 (the price from Nintendo) is £250, the added £30 in the £280 is most likely VAT and such so why EU comes in at £55 more is anyones guess either retailors have set that price themselves, the Euro is low or the is some kind of added charge/tax the main land is paying.

I guess the problem is the weak Euro at the moment.
If you're doing a 1:1 right now, you'll get much less than only 3 years ago. (1€ = $1,06 vs. 1€ = ~$1,30)

well its 279.99 in UK so is that bad or good?

Pretty standard, N64 was that price over here as was the PSP premium pack, it's an ok price, not brilliant but not bad either.

To put things in perspective $300 is £250 but we have VAT added to our prices.

yeah i know, seems odd thought that they saying its 350 euros in Europe because surely it will depend on Exchange rate! how could it be 350 euros in say Poland but still 350 euros in Germany or france

Is listed at 329€ in Amazon Spain, so less than WiiU at release

Link

BTW on the link of the OP also says 329 so I dont understand why the title thread says 350

I think thé same, Switch really looks like 3DS launch, with even less exclusive  games and à price drop incoming ar Christmas for sure.

So thats good anyway beczuse i dont plan to buy thé console at launch until it gets good exclusives 

Oh well amazon reduced thé price of 20 euros, but still crazy expensive

Costs 5990 in norway, same as a samsung galaxy s7. Assuming it's a placeholder, that's like 700 dollars. :P

I don't get it, you earn like 3000+ euros a month in western europe, what seems to be the problem? Try eastern europe, many people earn ten times less here, Switch is their monthly pay, they can't afford to buy a game let alone a console, and you wonder why they pirate so much.