Gameplay is king. Devs shouldn't worry about silly stuff like a story. They should only care about what is fun to play and what isn't. The story then has to follow the gameplay, not the other way around. So, if you're making a game with a lot of shooting, because you think it's fun, make a story that fits to that gameplay. Or just make no story at all.
Games don't need to copy movies all the time. It's silly. If I want to watch a movie, I watch a goddamn movie. Games are their own medium and if handled correctly, they can have a lot of advantages. Like the player actually interacting with the world and stuff. But too many devs lack creativity today. Too many times you actually get a passive experience. Like Call of Duty. Sure, you're firing guns here and there, but you can't change whatever the hell happens. You're just playing Mini-Games in a story set in stone and, what's far worse, even the Gameplay never changes. It's the same boring shit over and over again, you don't have to play those games ever again.
But there are some games which are pushing the medium ahead. You won't find them in Uncharted or The Last of Us, no, with a massive publisher in the back, creativity has no chance. Go Indie, play Undertale, be amazed.
Just my 2 cents, whatever.