Do people need that as a caveat though? Or are people so unsavvy that they think the PS2 is still a thing?

Does it matter if people are going to pick apart microsoft statement for being the best selling console used in current setting, than you can just easily pick apart the other. It is like another user said, it is just marketing, they all do this. 

Not really, but it's just funny when MS uses the "we're number one somewhere" techniqe to advertise their product. Let's not pretend people wouldn't pounce if Sony were in MS's shoes and did this.

They did, want to know what happened, that isn't happening here? 

Yep... because when any car company says they car is the best selling of it's category we won't assume it's for that year or between direct competitors... we will say "but on 1975 this model sold more than your car". Or "fatest 1.0 compact car" and someone will say "but mine with twinturbo is 30mph faster".

People trying to compare the misleading of MS with Sony announcements are really apologists.

I am not apologize for microsoft as much as I hate the logic being presented here, because guess what I was the first post to point out what sony meant when this thread was made for sony. If you call out microsoft for this, you call out sony for this. Thats my gripe. 

So your logic is: so when movies say best selling movie, they mean that week/weekend correct? However other movies were out before that they were best selling. So why cannot Microsoft say they are the best selling console in America. If it obviously means currently. 

Wow, apologists. So much salt.

I mean, when a movie ad pops up and it says "THE NUMBER #1 MOVIE IN AMERICA!!!" are people supposed to assume it is literally the highest grossing US movie of all time? Or do they apply some common sense and context, and think it's currently #1 in theaters? Because I know I go to the second option. Apparently a whole slew of people in this thread do not go for the logical option and instead react emotionally.

Also, wow. That was a pretty great ad. I have to hand it to MS marketing, with the Xbone S they have really done a good job turning around the perception of the console. Also glad to see them still hammering Sony about no UHD disc support in PS4 Slim or Pro. Such a fucking stupid decision.

-Moderated by axum

The difference between saying the no.1 movie in America is that A:) that's not typically how video game companies do it, and B:) there's another movie that released at the same time that has grossed more than it, and that has outgrossed it for 26 out of 34 months. 

There's nothing wrong with it, technically, it's just funny. It would be like the Eagles celebrating that they "won" the 4th quarter this weekend even though the Redskins ended up beating them. 

Do you really mean that? ... I mean, 'really'?

Don't worry I get that saying such statements is just silly to begin with. I just didn't like the notion that Sony would never do such a thing, when they have done similar things, and that thread went way different than this thread. Video Games companies market strangely, and they do spin. Every single one of them has done spin (this is a spin), if you been on this site long enough to see NPD threads alone namely for last generation, you would have seen crazy amounts of spin for all three.