By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Nintendo - Nintendo NX - Are 6 Months Enough Time To Advertise?

Tagged games:

bigtakilla on 25 August 2016
RolStoppable said:
bigtakilla said:

We would have to assume it as a potential risk, and one they are not giving themselves enough time to react to.

But in that case we would have to also assume that NX is rubbish like the Wii U, therefore significantly reducing the number of Nintendo's potential customers due to its product design. But when we already assume that the NX is rubbish, then the timeframe for marketing becomes irrelevant because no amount of marketing will be able to save that thing.

On the other hand, if NX is good, then Xbox and Sony fans can whine as much as they want, it's not going to make a difference. The people you perceive as a threat to Nintendo's success made big efforts to deride the Wii, but it didn't work out for them. They hold no power over Nintendo.

No we wouldn't, it would just be assuming the initial reaction is negative by the majority of the gaming community (Sony and MS fans). One example would be the Gamecube. How many people avoided it because it got the title "purple lunchbox"? It was still an amazing product.



Around the Network
malistix1985 on 25 August 2016

There are factors, there will be other things that also get a lot of hype. Like Playstation VR might be a huge deal and people will all want to play VR, the NX proberbly doesn't support this!

4K is something, people might buy new TV's especially with the price coming down, the Playstation Neo and Xbox one S that have support for this in ways, might get a purchase over a handheld that doesn't compliment the TV.

There are a lot of factors, Nintendo needs to put out something that doesn't need a lot of time to catch hype, people will see it, talk about it and want it! Zelda will be a big deal, its done well in preview events and already has a bit of hype, people will want to play that and will get a NX over a WII-U if its available, most likely.

I think 1) Availability (it shouldn't be sold out like the wii/wii-u) will be a big deal and also, just what it does.

It can be enough time, but if the rumours are true about the handheld, I think it would still have been better to take MORE time.




Twitter @CyberMalistix

bigtakilla on 25 August 2016
malistix1985 said:
There are factors, there will be other things that also get a lot of hype. Like Playstation VR might be a huge deal and people will all want to play VR, the NX proberbly doesn't support this!

4K is something, people might buy new TV's especially with the price coming down, the Playstation Neo and Xbox one S that have support for this in ways, might get a purchase over a handheld that doesn't compliment the TV.

There are a lot of factors, Nintendo needs to put out something that doesn't need a lot of time to catch hype, people will see it, talk about it and want it! Zelda will be a big deal, its done well in preview events and already has a bit of hype, people will want to play that and will get a NX over a WII-U if its available, most likely.

I think 1) Availability (it shouldn't be sold out like the wii/wii-u) will be a big deal and also, just what it does.

It can be enough time, but if the rumours are true about the handheld, I think it would still have been better to take MORE time.

I agree. They are trying to reach 12 million people first year and they are cutting the time they have to get the word out and people interested in the idea. Not the best of moves imo.

Success is one thing, and having something reach the highest number of potential customers is another. They should be going for the later, and seems like they will only reach the former.



Soundwave on 25 August 2016

To be honest I don't think marketing is really all that important.

The SNES, GameCube, N64, Game Boy Advance, Wii U, 3DS, and even DS had average to mediocre marketing.

Nintendo is not very good at marketing hasn't been for a long time. Even Sega in the 90s took them to school on marketing.

What they need ideally are

1.) Bigger Nintendo IP earlier in the life cycle. Zelda at launch gifts you a free good launch period, but they need to have other big Nintendo IP ready to go in the first six months in addition to that. Wii U got Mario Kart, Splatoon, Smash Brothers, too late, one of these three needed to show up in the first six months.

2.) A design that doesn't alienate adults, Nintendo can get carried away sometimes in making things look too "kiddy", problem then becomes kids don't even want it (see also: GameCube). The Wii U tablet was ... ugly. 

3.) The most important thing is they need a new break out franchise, or they need Splatoon to break out and become like a huge, huge IP to drive software adoption.

4.) Hardware that hopefully isn't so gimped that it prevents broader developer support. Less than the XBox One is dissapointing but understandable given the portable nature, it's just a question of how poor the performance is going to be, hopefully Nintendo doesn't gimp the chip too much. 



bigtakilla on 25 August 2016
Soundwave said:

To be honest I don't think marketing is really all that important.

The SNES, GameCube, N64, Game Boy Advance, Wii U, 3DS, and even DS had average to mediocre marketing.

Nintendo is not very good at marketing hasn't been for a long time. Even Sega in the 90s took them to school on marketing.

What they need ideally are

1.) Bigger Nintendo IP earlier in the life cycle. Zelda at launch gifts you a free good launch period, but they need to have other big Nintendo IP ready to go in the first six months in addition to that. Wii U got Mario Kart, Splatoon, Smash Brothers, too late, one of these three needed to show up in the first six months.

2.) A design that doesn't alienate adults, Nintendo can get carried away sometimes in making things look too "kiddy", problem then becomes kids don't even want it (see also: GameCube). The Wii U tablet was ... ugly. 

3.) The most important thing is they need a new break out franchise, or they need Splatoon to break out and become like a huge, huge IP to drive software adoption.

4.) Hardware that hopefully isn't so gimped that it prevents broader developer support. Less than the XBox One is dissapointing but understandable given the portable nature, it's just a question of how poor the performance is going to be, hopefully Nintendo doesn't gimp the chip too much. 

One mark against it already is outside of Japan handhelds are typically viewed as kids products anyways.



Around the Network
Soundwave on 25 August 2016
bigtakilla said:
Soundwave said:

To be honest I don't think marketing is really all that important.

The SNES, GameCube, N64, Game Boy Advance, Wii U, 3DS, and even DS had average to mediocre marketing.

Nintendo is not very good at marketing hasn't been for a long time. Even Sega in the 90s took them to school on marketing.

What they need ideally are

1.) Bigger Nintendo IP earlier in the life cycle. Zelda at launch gifts you a free good launch period, but they need to have other big Nintendo IP ready to go in the first six months in addition to that. Wii U got Mario Kart, Splatoon, Smash Brothers, too late, one of these three needed to show up in the first six months.

2.) A design that doesn't alienate adults, Nintendo can get carried away sometimes in making things look too "kiddy", problem then becomes kids don't even want it (see also: GameCube). The Wii U tablet was ... ugly. 

3.) The most important thing is they need a new break out franchise, or they need Splatoon to break out and become like a huge, huge IP to drive software adoption.

4.) Hardware that hopefully isn't so gimped that it prevents broader developer support. Less than the XBox One is dissapointing but understandable given the portable nature, it's just a question of how poor the performance is going to be, hopefully Nintendo doesn't gimp the chip too much. 

One mark against it already is outside of Japan handhelds are typically viewed as kids products anyways.

I think the other 3 points are more important to be honest, but it would be nice if it didn't look as clunky as the Wii U tablet does. It's just an unneeded headache to have to sell something that looks ugly. 

One of the best things Nintendo could do for themselves as far as "marketing" goes it don't making it so fucking hard on yourself. An ugly/weird looking system with poor launch titles is going to naturally be hard to sell no matter how much marketing you throw at it. And since Nintendo isn't great at marketing to begin with it probably behooves them to make things as simple as possible. 



Screamapillar on 25 August 2016
JRPGfan said:
Screamapillar said:
People will make their mind up about whether NX is worth it or not within an hour, so six months is just to give the press plenty of time for hands-on with hardware/software, and generate marketing buzz on the internet and television. *We* just need to know the three key details: Price, launch date, what titles can I buy on launch day?

The problem is when you run a ad, not everyone in the world turns on their tv at the exact same time, and watches it.

Most people miss that ad, and the one that follows, ect ect.

The time factor & rate, and the how&where, increase odds that the mainstream "causal" notices it.

And the more times he or she is shown it, if it leaves a positive impression the bigger the chance that it makes a differnce in weather or not that person buys it.

To market something right, I think you need time. This is a new concept as well, a hybrid console, explaining that well and generating appeal for it could take more time than is normal for a console.

 

I just think its risky of nintendo to not give their marketing teams time to try and build up hype and awareness amoung the masses.

For the core nintendo enthusiast, it doesnt matter. You tell the the date, price, and games it ll have, and they are sold on it.

Its everyone else thats the problem, those casuals nintendo says they are going after.

I'm sure they've given it plenty of thought.  Besides, lessons learned from Wii U:  Doesn't matter how long the interval is between announcing and releasing.. (For Wii U was literally eighteen months), if people like and understand the concept easily then it's an easier sell.  I think that six months is enough time to get the 10 million or so that they're targeting to sell in the first 6-12 months of release on board.  Five million of those people are hardcore fans, as you rightly point out.  The other five million are probably lapsed Nintendo fans that have an Xbox One or PS4, but are looking for a good Nintendo system to be able to play Mario and Smash Bros again.  Wii U was not that system, unfortunately for us and for Nintendo.



The Screamapillar is easily identified by its constant screaming—it even screams in its sleep. The Screamapillar is the favorite food of everything, is sexually attracted to fire, and needs constant reassurance or it will die.

alternine on 25 August 2016
TheLastStarFighter said:
The three biggest myths of Nintendo:

1. The Gamecube was Nintendo doing the same thing as Sony and MS, a traditional, powerful console.
2. The Wii's sales were primarily due to Soccer Moms and Grandparents and not traditional gamers.
3. Wii U failed because of lack of marketing.

On the last point, Wii U failed because it's a bad product. I've enjoyed it, but it's inferior to pretty much every other product on the market.

If NX is interesting, 6 months is more than enough time to get the word out. People just have to actually like the word.

For your number 2 reason, it wasn't why the Wii sold well but that surely was one of reasons it did. It would be a mistake to dismiss that.



"Say what you want about Americans but we understand Capitalism.You buy yourself a product and you Get What You Pay For."  

- Max Payne 3

TorterraBoy on 25 August 2016

The guy you mentioned in the video has a point, the branding for PlayStation and Xbox are so much stronger, while Nintendo always changes their console names.. Nintendo should name their console The Ultra Nintendo System to make the advertising easier



Nem on 25 August 2016

I'm pretty sure it will get delayed.