Nintendo NX - Are 6 Months Enough Time To Advertise?

[Screamapillar]

JRPGfan said:

Screamapillar said:
People will make their mind up about whether NX is worth it or not within an hour, so six months is just to give the press plenty of time for hands-on with hardware/software, and generate marketing buzz on the internet and television. *We* just need to know the three key details: Price, launch date, what titles can I buy on launch day?

The problem is when you run a ad, not everyone in the world turns on their tv at the exact same time, and watches it.

Most people miss that ad, and the one that follows, ect ect.

The time factor & rate, and the how&where, increase odds that the mainstream "causal" notices it.

And the more times he or she is shown it, if it leaves a positive impression the bigger the chance that it makes a differnce in weather or not that person buys it.

To market something right, I think you need time. This is a new concept as well, a hybrid console, explaining that well and generating appeal for it could take more time than is normal for a console.

 

I just think its risky of nintendo to not give their marketing teams time to try and build up hype and awareness amoung the masses.

For the core nintendo enthusiast, it doesnt matter. You tell the the date, price, and games it ll have, and they are sold on it.

Its everyone else thats the problem, those casuals nintendo says they are going after.

I'm sure they've given it plenty of thought.  Besides, lessons learned from Wii U:  Doesn't matter how long the interval is between announcing and releasing.. (For Wii U was literally eighteen months), if people like and understand the concept easily then it's an easier sell.  I think that six months is enough time to get the 10 million or so that they're targeting to sell in the first 6-12 months of release on board.  Five million of those people are hardcore fans, as you rightly point out.  The other five million are probably lapsed Nintendo fans that have an Xbox One or PS4, but are looking for a good Nintendo system to be able to play Mario and Smash Bros again.  Wii U was not that system, unfortunately for us and for Nintendo.