Branding and console design hurt just as bad. Wii 2 would have sold 30 million at least. Wii U sold 13.

He says nothing about the weak console power being the cause for lack of games.

Never learn and always deny, Nintendo

Its about precieved value.

The gamepad just failed because they didnt use it in games well enough.
Thus it looked like it served no purpose, dispite it driveing the consoles price up 100$.
(which ment it had to be underpowered, to not be priced higher than the other consoles).

They should just admit they f***ed up the hardware & software, because they didnt put enough thought into things.

Marketing and name, mean a little bit,.... but most of its sales issues arnt do to that.

Right? It makes me kinda scared Nintendo wont learn from their mistakes.

Either that or they know the real reason but just cant say it? Which I dont get either....

He sounds butthurt, like always.

I really wish he got replaced, NOA is terrible thanks to him.

Not like he can go ahead and trash the console.

I'm sure he doesn't want to get fired.

This just sounds like bad PR spin right? or am I the only one?

I honestly think it would be refreshing if they actually just acknowledged they messed up instead of going "it was bad PR", which wasnt nearly as big a issue as they make it out to be, its just a excuse.

^ if they where honest they wouldnt shift blame onto PR firms.

They would admit most of the issues where self caused, by badly though out hardware and software titles that didnt take advantage of said hardware (gamepad).

This isnt honest at all, this is them passing the blame on to someone other than themselves, when most of that burden should be on their shoulders.

They really did screw the pooch with WiiU. Everyone thought it was like a tablet for the Wii or something. Not having ANY games for the first two years didn't help either. I don't understand why we never got a proper Mario game this generation, when we got TWO Mario Galaxies last gen.

I wouldn't worry too much about Nintendo as a whole just because of what Reggie says. I know he has a good deal of power for a westerner but I doubt it amounts to much when it comes to product design. I would hope, anyway.

He's just such a politician. If Nintendo accidentally introduced a virus into the world that turned people into zombies, he'd find a silver lining that makes Nintendo look good. "While the Zombie Apocalypse is somewhat unfortunate, it's also likely that zombies are playing and enjoying the 3DS more than any other console thanks to its long battery life and large library."

The WiiU didn't "underperform". It's selling right in line with the trend Nintendo's home consoles have taken since they first entered the console market.

NES: 62 million

SNES: 49 million

N64: 33 million

Gamecube: 22 million

WiiU: 13 million

The Wii is an outlier. It rode the wave of the "blue ocean" and motion control fad  and stepped away from the "traditional" Nintendo console. When Nintendo went back to a more standard console with the WiiU, they fell right back in line to the trend they had: declining console sales. They didn't have a gimmick (motion) this time around. They had to rely on the strength of their library's reach to the consumer (not a gimmick) and the trend is that that reach has been dwindling since Nintendo became a console maker.

I'd even be willing to bet that the Wii, on its library alone with a traditional controller, would have sold less than the Gamecube. I mean, think about it: what's so different about it from the N64 and GCN before it, and WiiU now? Wii has Galaxy, N64 has SM64, GCN has Sunshine, WiiU has Mario Bros U. Wii hasBrawl, N64 has OG Smash, GCN has Melee, WiiU has Smash U. Wii had Twilight Princess, N64 has Ocarina of Time, GCN has Wind Waker, WiiU has Breath of the Wild upcoming. Wii has MKWii, N64 has MK64, GCN has Double Dash, WiiU has MK8. Wii has DKC Returns, N64 has DK64, WiiU has Tropical Freeze. I could go on.

These are the core games that sell Nintendo consoles, alongside an allotment of random 3rd party games. So, why did the Wii sell 100 million, if not for waggle, when the other Nintendo consoles sold so poorly? It's abudantly clear that the fluke of motion control is why. When that fad died, Wii sales fell off a cliff and Nintendo quickly said "gotta move to the next gen now", because the Wii's library wasn't what was selling the console. It would have continued to sell well if the library was indicative of a 100 million selling console. When it's the games' library that's really strong and leads to those kinds of sales, they don't just disappear overnight like Wii sales did. After 4 years, the PS3 and 360 still sold consistently, for example.

So, to bring it full circle again, the WiiU isn't underperforming. Get rid of the flukey sales of motion controls and Nintendo is right where they ought to be, following historical data. When people say Nintendo should pull out of the console business and go 3rd party (they could still do handhelds), it's not to spite Nintendo. It's because they realize that things have been all downhill for them since they entered the business, and aren't thrown off by the "accident" of the Wii, considering that that success won't be repeated by them and them doing tried and true traditional consoles ain't gonna work. 

It looks like Nintendo is not letting the second screen idea go, but instead putting the second screen on the docking station, if the newest rumors are true. 

I have gone from being a day one consumer to a wait and see one.

Modular design with click on controllers?!?!?!?!

Accessories for boosting power?!?!?!?

How many things do I have to buy to get this thing to work?!?!?!?!