It's the opposite of the oscars. Awards for the worst movies of the year.

I think the movie looks bad and probably won't see it, well maybe eventually on Netflix if it ends up there, but does merchandising help them out much?

I am in the toy sections constantly buying stuff for my 3 and 9yos, and to be honest I've seen very little in the way of Ghostbusters stuff available. It really makes you wonder, considering what a big deal the original 80s GBs were as far as tons of toys being out there.

Owww I see... I thinke we call it a little different in Brazil, but yes, it will probably get a lot of razzies.

It is like this with most of movies, specially big ones like this. They announce a 30 million budget in marketing, but even Paul Fig stated that the marketing resources are almos close to half the cost, meaning, around 75 million.
Also, the gross box office does not belong to the studio, the movie theater gets a cut and there are also taxes.
The breaking even point for this movie is probably 350 million, which it will get close in the long run, with DVD, netflix and stuff like that.
That said, I watched the movie last night on putlocker, could not pass the 20 minute mark. It is probably a good movie to people that do not like the original 2 movies, but to fans of Ghostbusters (1984) it is a really hard movie to watch.
Not because they are women, but because it has a Star Wars prequel feel, like, a farse based on a good thing.

"To be considered successful" I.e make everyone who invested in it a bit of a return as well as cover the costs to make the film.

Film making isn't a hobby to most.

I've not seen the film yet. Though my wife is really keen to see it so sounds like I'll be going at some point. But I've heard pretty mixed overall so I think it depends what you're expecting out of it as to how you find it. I'll be expecting a soulless by the numbers affair, an expectation that made Robocop actually quite enjoyable.

Because boys think its cool to chase ghosts, be heroes and save the city, playing with ghost buster figurines.

However they dont wanna play with girl model figurines.

And girls.... well they rather have a barbie toy instead.

I doubt merchandise is going to do anything... and yes that will be because of the all female cast.

*edit:

Maybe they could make barbie models, that wore ghost buster suits? ect.

^^ Hahah, that's probably true. When I was really little I'd have wars and everything would be there, GI Joes, Transformers, Barbies, Little People, whatever was available :D Kids now are probably a little pickier :P A lot of my toys came from Goodwill or Pic N Save.

I used to do the same!

GI Joes vs Transformers, and even troll dolls hahhahaha.

Well the Ben Hur remake and The Magnificent  Seven remake look just as bad.

More if a blockbuster is expected to recoup the costs of other less successful films from the company that year, which is often the case.