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Pokemon GO is taking the world (or, at least the USA for now) by storm. Generating millions of dollars of revenue each day, the game is nothing short of a cash cow. Unfortunately, according to Macquarie Capital Securities Analyst David Gibson, Nintendo likely only sees about 10% of the money spent directly.
“We presume that out of every 100 units earned at the App Store, 30 would go to Apple, 30 to [software developer] Niantic, 30 to Pokemon and 10 to Nintendo,” writes Gibson. “Hence, we don’t think Nintendo will earn much directly from the game. However, Nintendo will earn income from its equity-accounted income of owning 33 percent of Pokemon Company.”
For those that do not know, the Pokemon Company is actually a separate company not owned by Nintendo. Nintendo does own a large share of the company, however – about a third in total. So, they will see some of the Pokemon company’s profits.
Source: http://nintendoenthusiast.com/news/analyst-nintendo-only-gets-about-10-of-money-spent-on-pokemon-go/
