Let's say Microsoft sells off the Xbox brand to Samsung, Dell, Lenovo or HP end of this year... what happens then?
Do they have an army of talented developers already working on AAA titles in secret?Do they even have experience in the video game sector (both Sony and Microsoft had roots in that sector, even before they launched their first own consoles).
Do they snip with their finger and can pump out a lot of great exclusives each year? Will they put all their efforts in a low-profit sector like video games instead of their main business? Won't they be tempted to get their games on other platforms if the acceptance of their own platform is below expectations?
If Samsung really had ambitions to enter the home console market with exclusive titles... wouldn't they at least test the waters with a few first party mobile games, similar to Amazon Game Studios (perhaps exclusive for Tizen or Samsung devices)?
In fact, Microsoft can allow any manufacturer to launch hardware Xbox compatible, with their OS and Store in it. They don't even need to stop making their own hardware. I've been saying that MS can choose to follow the MS Surface model, making the hardware of reference and let partners to make cheaper, o more powerful and expensive hardware, while they control and sell the software.
Tim and The Princes...