Xbox One itself might not benefit much but MS certainly will. Every single game that is "Windows 10" exclusive will most likely be locked to the Windows Store. This is probably the best way for MS to get people to use the damn thing and to perhaps upgrade.

Xbox isn't benefiting but Microsoft is. And its really that simple.

Why should it convince people to buy an X1? Is it likely that you will buy some of MS´s exclusive games now that they are also coming to W10? In that case their plan has worked, since software is where they make the revenue.

So the problem was actually coming from the Xbox camp where they felt that the games should stay on Xbox.   What they don't understand is that by Microsoft expanding the base through PC, their games can be more profitable and they can get even more games on their Xbox.  It goes both ways.  you don't have to build a rig  and you don't have to buy and Xbox in order to play their games. 

While Xbox One sales might drop due to the decision, Microsoft as a whole will greatly benefit.

Windows 10 isn't the same as just putting games on PC, or at least not to Microsoft, they own Windows 10 and are now considering it part of the Xbox family. By therefore putting together Xbox and Windows 10, their userbase has GIGANTICALLY increased. So if there are 20 million Xbox Ones out there, and if I were to make up a random number let's say that 80 million people have Windows 10. That is now a userbase of 100 million for all of Microsoft, Xbox, Windows 10, and its whole game division.

Whatever sales of Xbox Ones they lost, they will more than likely make up way more than it with the sales of the games on Windows 10 since they don't have to deal with shipping and all the other things that come with physical. And that's the thing, you can't get the games anywhere else but from Windows 10, so Microsoft is making bank off of this decision no matter what since you HAVE to buy it from them.

That is why it was an insanely smart move on Microsoft's part to make Windows 10 free. And while the ways they have been going to get everyone to upgrade have been sort of shitty (They have been doing some shady shit and sort of forcing it on people that didn't even want it yet, sort of like how I woke up one morning and it was installed when I didn't even click to have it install, it just did it on its own despite how I always clicked the do it later option or whatever, but I was gonna get eventually regardless but still it was shady shit).

Windows 10 and Xbox One have given Microsoft a huge userbase to profit off of sales for games on. They don't consider them as different platforms, they are both part of the same family and userbase, which is why both use Xbox Live. 

I used to be against this whole thing when it was first announced as well since I thought it would completely destroy Xbox One sales, but after thinking about it I can see the plan that is in action at Microsoft and it is very well thought out. 

The point being that basically whatever sales Microsoft loses on Xbox One's since all the exclusives will be on Windows 10 as well, they will more than likely make up for it with the sales of the games on Windows 10. So as a result it's a very smart move from Microsoft.

Doesn't really matter anymore. Microsoft wants to cast a wider net so their games can sell better. Trying to move XB1s with the software isn't really that viable anymore.

This^ 

Microsoft benefits because people will ALWAYS buy the games. 

The platform that it is on is relevant to what the individual current has and/or prefers.  I prefer to game on my Xbox One because my gaming PC is an older one and cannot run the games.  If I can continue to do that with my current console and the upcoming Scorpio (while) having my back catalog of 360 games and my Xbox One library as a consumer I am happy.  Xbox One/MS benefits because I am still buying games specific to that platform.  There will always be people like me who prefer to just upgrade the console while still playing all the games I currently have over building a gaming PC.    

Yes I have no clue.  Im becoming a PC gamer only and nintendo on the side.

I was thinking of selling my xbox 1 all day todayon Kijiji.

And I preordered 2 games for PC for the first time ever today on amazon for the E3 20% discount.  Honor and titanfall 2.  I am a huge titanfall fan. Generation 10 Pilot with over 1000 hours logged easily on my x1 on titanfall alone.

MS don't simply want you to buy an X1, they want you to become invested in their closed eco-system. They're betting away some of the X1's selling power in the hopes that those "lost" sales translate into people becoming invested in the W10 store in the same fashion they would their X1. It's hard to know how well it'll turn out, so for now we'll just have to wait and see.

Now it won't beat the PS4. Oh no.

MS doesnt care about Xbone to be honest. They just want to sell games and windows. Mix them together and boom. You satisfy the company and consumers.

I dont understand how we could complain about this.