Really? So my wife's 3 year old, $299 Acer laptop that barely runs Windows 10 and struggles to run youtube can now be considered an Xbox? What a ridiculous statement.

If it helped make Quantum Break on PC without much effort, why was the PC release borderline unplayable on release? Stop buying into the marketing BS. The platform can speak for itself, and so far, it's telling the whole world that it's not nearly as good as Microsoft advertised, and pretty much no one is interested in it outside of Microsoft or its partners.

At the end of the day, it appears Microsoft created their own version of EA Origin with some interface tools that are shared with the Xbox platform. Whoop de doo.

It will increase the only Xbox numbers we get from Microsoft Xbox Live users

First of all, I am not to sure that MS actually makes any money on any hardware sold.

Second, I am pretty sure MS just looks at the emergence of PC as a valid gaming scene again, as a challenge. They are all about growth, just like Steam, and have their idea of how it could become succesful with the UWP. They hardly sit around being upset that people don´t buy the X1 at the same pace as PS4, that is just not good financial thinking and MS are at the top when it comes to making good financial decisions.

Third, will they succeed? I have no idea. As a consumer I have been onboard with their vision from it´s first steps on windows phone several years ago. It started way before X1 was released so it has very little to do with how good it has sold. A LOT of people were convinced that Android wouldn´t be able to be competitive with Iphone and look at where we are today? I am still not convinced MS will succeed but I would never ever count them out.

I think you are looking at it the wrong way. UWP means Xbox disappears. Because at that point Xbox and windows fill the same purpose (and more in windows case).

They're a huge company with lots of capital, but I wouldn't go that far...

Well, if they are a huge (one of the worlds largest) company and not on the top when it comes to making good financial decisions, how would they even be on top? That is a bit contradictory :).

Windows breaking out to become the default PC OS made them. Office and other attached services helped. Beyond that, they've made plenty of questionable investments. How are those $7B Nokia and $2.5B Mojang purchases working for them so far? How's Windows Phone doing? Zune? Kin? Kinect? Even Xbox has been a rocky investment for them with some wondering if it'll be axed.

Microsoft may one day make it a requirement to have a windows 10 version like Sony is doing with NEO.

Oh, I remember that when Steam launched :D :D

You are right that their motivations are perhaps not so trivial, but whatever their motivations are Microsoft would much you rather you use an Xbox for gaming than a PC.

Stating any Windows 10 PC is an "Xbox" is silly when gaming on Xbox brings in FAR more revenue for microsoft. Third party software and Xbox Live Subscriptions make far far more than first party titles.

I don't see Windows Store getting Battlefield, The Sims, Diablo, Assassins Creed, The Witcher etc, and until Windows Store starts getting all these massive third party titles Microsoft would much rather you game on an Xbox and be MUCH better off for it.

This thead was created in response to the negativity surroudning Xbox One games coming to PC, but the OP is just silly. A PC is not an Xbox, and UWP/WIndows Store is, at least currently, barely relevant.