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Puppyroach on 08 June 2016
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Barkley said:

It's all well and good microsoft claiming any windows 10 pc is an Xbox, but microsoft would much rather you have real Xbox...

Microsoft don't get money when you buy pc hardware, microsoft don't get a cut of every piece of software (the 99% that isn't sold on Windows store) unlike Xbox.

Microsoft have less control over the pc market and how you use your pc compared to Xbox.

Microsoft wishes you'd use an Xbox for gaming not a pc, simple as. Gaming becoming bigger on pc isn't a good thing for microsoft, no matter if it's running on their os. If windows store was the main way to buy games on pc only then would they want PC gaming to succeed, but it's not and it never will be.

Less xbox's sold and more PC's sold is a bad thing for microsoft.

The only reason microsoft is pushing all their software onto windows store is because Xbox isn't performing as well as they'd like so they're trying to create a locked platform they have control of and get substantial revenue from on pc, unfortunately for microsoft this isn't going to happen.

First of all, I am not to sure that MS actually makes any money on any hardware sold.

Second, I am pretty sure MS just looks at the emergence of PC as a valid gaming scene again, as a challenge. They are all about growth, just like Steam, and have their idea of how it could become succesful with the UWP. They hardly sit around being upset that people don´t buy the X1 at the same pace as PS4, that is just not good financial thinking and MS are at the top when it comes to making good financial decisions.

Third, will they succeed? I have no idea. As a consumer I have been onboard with their vision from it´s first steps on windows phone several years ago. It started way before X1 was released so it has very little to do with how good it has sold. A LOT of people were convinced that Android wouldn´t be able to be competitive with Iphone and look at where we are today? I am still not convinced MS will succeed but I would never ever count them out.